A customer was picking up a repair. He could not stop complimenting a female member of my staff. It started with how beautiful her eyes were,...
American jewelers share their weirdest storiesYeah, we’re suckers for a great story. Since launching INSTORE back in January 2002, we’ve consistently asked the jewelers we meet a...
Had a fellow come in one day and ask if I remembered him. I really didn’t so he continued on about the battery that I had...
“In the End” looks at some of the year’s biggest, most provocative business titles.
It’s summer Blockbuster season and, if you’re like us, you looked at the offerings of Riddick? White Chicks? It’s high time Hollywood took notice of an...
Our lives are exciting, aren’t they? Filled with dramatic high-stakes negotiations, romance, glittering jewels, and extreamly compliated appraisal forms. Well, the In the End team thinks...
I grew up in the family jewelry business. When my father passed away, I got a small container of his ashes, which I put in the...
“One time a funny old man came into our store. He didn’t know where he was and he just wanted to rest. He sat on a...
Shortly after I had sprained my ankle, I had a customer walk into my shop who also appeared to be limping. So my big mouth opened...
Did we mention last time that once you start making lists it’s really, really hard to stop? Well, it’s still the case. So once again, will...
Read the story in this issue on whether you need a new site for your store? Well, the ?In the End? team has come up with...
I had a young bride-to-be come in the store and look at the semi-mount and loose diamond case. I overheard her tell her friend that if...
A man walked in and wanted to buy a diamond bracelet. I showed him many — stating the prices as “twenty-five hundred, thirty-three hundred, and this...
I had a customer in shopping for a gift for his wife. She called him on his cell phone and must have accused him of being...
Show those Vegas Vendors you mean business with our selection of imaginary * t-shirts da
If you’ve read our calendar for this issue, you’ll know that July 1 is International Joke Day. As it would be cruel to leave you hanging...
A LADY BROUGHT in two diamond rings on the chance we might buy the stones. The rings had belonged to her deceased mother. The customer told...
This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season: A customer, on December 20th, when the...
I had a customer who was trying to describe a type of ring that he had seen in my store. He was really struggling to come...
It’s a bling thing! ‘In the End’ rates the latest diamond-encrusted accessories. dsa
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