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THEY SAY YOU CAN’T judge a book by its cover. But Gene the Jeweler tries to do it anyway.

In the video below, the fictional Gene Kadlin explains that “profiling” is a key part of his store’s sales program. (As you may recall, he pretty much always uses the least effective approach possible for every area of his business.)

He explains: “That’s how we know what people can afford, what they’re looking for … it’s a better way for us to help them.”

What type of profiling does he do? He starts by looking closely at the clothes they’re wearing, and moves on to some questions about any criminal history they may have.

Don’t try this at home, folks. (Or at work. Or anywhere.)

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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