A smart way to add meaning to the engagement ring purchase.
Always show respect for the contributions of your team members.
As a jewelry salesperson, is it better to be a “challenger” or a “relationship builder”? That’s the question I asked myself after reading The Challenger Sale...
Encourage your staff to write positive things that happened during the day.
Dec. 4-9 EXPERIENCE When the holidays are at their most hectic, a bathroom can offer a welcome refuge. Get your restroom in the holiday mood with...
Play to your strengths. Competing with the internet — or competing with anyone, for that matter — is all about knowing what you’re up against and delivering a...
One answer captured nearly 40% of the vote.
Oct. 2-7 EVENTS Plan a holiday event for early November. Not only do you avoid clashes with your customers’ work parties and family gatherings, but an...
I have always believed that artists create for themselves first, and their audience second. They build, paint, write, compose, design and sell from a place inside...
Sep. 4-9 PUBLIC RELATIONS Dust off your four Cs speech, update your fashion-trends analysis and volunteer to be the voice of the small business community. There...
Know when to walk away...
While the fundamentals of sales haven’t changed, the client — and their expectations — have. The fundamentals of selling haven’t changed and never will. But what...
Check out this educational video. When you’re in jewelry sales, it’s your job to be friendly. But there’s such a thing as overdoing it. Stephenie Bjorkman...
Here’s what customers really want. There’s a crucial quality that diamond-grading reports don’t capture, says Aleah Arundale. In this short video, she talks about what customers...
“Anything you pay to have something done wrong is ALWAYS too much, isn’t it?” WHY TO SAY IT: We all know why watch repairs take time...
When we have events that serve wine, it can be hard to get people to leave. Any ideas how to get them to leave without offending...
Create the right feeling in your clients. It can be frustrating when a customer leaves without buying something — especially when you can’t figure out why. In...
Week 1 June 5-10 STAFF If you’re at the Vegas shows, phone your local pizzeria and order a couple of deluxe 14-inchers for your staff back in...
A PRESS RELEASE FROM Simon G called the brand’s booth at the SXSW Create & Cultivate event the “hottest stop at the conference.” The booth was...
Reconnect with past customers in order to cook up some new sales. In our store meetings, I often ask our employees as well as myself, “What...
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