Friendly competition can excite your sales team and increase profits Americans love competition. Sales games and contests in a jewelry store can spark excitement among your...
From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
WEEK 1 Jan. 30-Feb. 4 PUBLIC RELATIONS Send a press release to local media outlets offering them a story with your top 10 gift ideas for Valentine’s...
In business, it’s best to face your fears head-on. We tackle 21 of jewelry retailers’ biggest fears and tell you how to forget them for good.
Advice on finding clients, setting priorities and achieving work/life balance. It’s that time of year when “Best of 2016” lists proliferate – best movies, best podcasts,...
AS MUCH AS you no doubt love your employees, they also probably bug the heck out of you with certain habits, such as a sales associate...
Week 1 / OCT. 3-8 Clienteling Review customer lists for the holidays. Plan a delivery of something special — flowers, bath soaps, homemade jam — to...
A salesperson can only deliver an awesome experience if he’s taught to do so. This article originally appeared in the May 2016 edition of INSTORE. I’m...
When the facts are on your side, asking a question is often more effective than making a statement.
Big-Ticket Risks Red flag: A shopper who asks to see the most expensive item in the store. The Jewelers Security Alliance recommend establishing a price threshold...
Compliments, company benefits and a relationship-building approach work with these young customers.
When it comes to Black Friday advice for retailers, many might say, “Hang on tight, cross your fingers and hope nothing goes wrong!” But...
I was talking to Shane Decker this week, and he shared some insightful advice with me for how salespeople should discover customers’ budgets without actually asking...
Are Your KPIs Helping or Hurting? It’s pretty much impossible to manage a business without key performance indicators (KPIs). You need do to be sure, however,...
Forget about waiting for inspiration to get the difficult stuff finished.
The 12-Inch Powder Rule You’re in Vail, it’s a crisp winter morning, a foot of fine powder awaits on the slopes … who would want to...
You can figure it out by asking the proper questions and listening carefully to the answer.
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
Good Things in a Jar Forget grandiose New Year’s resolutions. Instead, take one small step to a more fulfilling, positive and memorable life with a “Good...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
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