In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
Because if you don't do it, your staff won't either.
Make role-playing fun, effective and free of criticism.
Learn four statements you can use to counter this objection.
Here are a few tips for having the right body language.
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
Find out why they said no and close the sale.
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
Don't panic. There are all sorts of possibilities for why a client would say this.
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
It’s your job to keep selling until the client indicates that she’s done, and not before.
Expand your vocabulary to craft a sales pitch worthy of a diamond.
While some of the rules of sales may have changed, the laws of sales remain the same.
Start putting something beautiful in customers' hands to generate unexpected sales.
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales. The secret is about...
Don't ask a customer their budget ... and 99 more sales no-nos.
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
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