WE’VE ALL BEEN saying our business is under attack from other sources of jewelry ? big-box outlets, wholesale vendors who open retail stores and the Internet....
Keys to sellingWHAT YOU SEE IS WHAT YOU GET. WHY IT’S TRUE: You buy a beautifully marbled steak and cook it on your grill. What you get...
Our mission: to create our biggest book ever without even a bit of fluff.
In our business, we’re dealing all the time. Buying product from a new supplier, selling to customers, dealing with a customer complaint, hiring a new employee,...
money talks IT’S APRIL, and at this time of the year, we at Instore, like just about everybody else in the business world, are thinking about...
Payment due? Don’t make Jeff Unger come looking for you! IF YOU’RE A FAN of Looney Tunes, you know the cartoon with Sam Sheepdog and Ralph...
Don’t wait to reinvent your store, says Abe Sherman. It may be too late.It’s said that if you drop a frog into a pot of boiling...
REMEBER THAT SONG that made you cry? The more you heard it, the less it affected you, until you didn’t cry anymore. Or the fear you...
Parables by Jeff McCandlessBusiness, like golf, requires a delicate balance of attention. And sometimes, the deliberative process can hurt you more than it helps. If you...
IF YOU FAIL TO PLAN, PLAN TO FAIL. WHY IT’S TRUE: If you have no plan for your life, how will you know where you are going...
Now introducing … Instore’s ?Big Survey’ WELCOME, READERS, to our inaugural ?Big Survey? edition ? a brand-new annual feature that we expect to be a valuable...
We've got new and improved magazine for you
Our lead story in this issue might be a bit tough to read. Imagine the worst thing that could happen to your business. And see if...
Is your business running your life? larry and nelda read offer one solution. RECENTLY AT HEARTS On Fire Univer-sity my wife, Nelda, and I were repeatedly...
Many 'hot new things' don't live up to the hype. But Chris Snowden's new laser-welder wasn't one of them.
After watching the film everyone’s so afriad of, Claire Baiz predicts little fallout (ED NOTE: We sent our correspondent, Great Falls, MT, jeweler Claire Baiz to...
Soaring gold prices have left many jewelers confused. Abe Sherman’s here to clear things up. WHAT SHOULD I DO about my gold? We’ve been getting a...
Jeff McCandless gets licked at the ice-cream store from hell … but learns a valuable lessonON VACATION a year or so ago, my wife and daughter...
QUALITY CLAIMS, MADE TOO EARLY, NEVER IMPRESS. WHY IT’S TRUE: Customers expect your store and merchandise to be of quality or they wouldn’t be there in the...
In business and life, DON’T fight the hills FINALLY, THIS MONTH, I took my own advice and took a long vacation? a three-week, 200-mile hike of...
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