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MARGIE HAS WORKED for Gene the Jeweler’s store forever — or at least since the ’60s.

She worked for Gene’s parents when they owned the business. In fact she was their first hire.

And today, she’s the store’s best salesperson, despite some problems with personal hygiene and choice of attire. And the fact that she doesn’t get along with other staff members at all.

Gene, the star of the parody series by marketing specialist Jimmy DeGroot, describes Margie as “quirky.” A better word might be toxic.


SEE MORE GENE THE JEWELER VIDEOS


Once again, the problems in Gene’s fictional jewelry store reflect poorly on his management practices. Since Margie presumably generate much of the store’s revenue, you have to wonder what will happen when she inevitably decides to retire — especially since Gene doesn’t train his staff.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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