MARGIE HAS WORKED for Gene the Jeweler’s store forever — or at least since the ’60s.
She worked for Gene’s parents when they owned the business. In fact she was their first hire.
And today, she’s the store’s best salesperson, despite some problems with personal hygiene and choice of attire. And the fact that she doesn’t get along with other staff members at all.
Gene, the star of the parody series by marketing specialist Jimmy DeGroot, describes Margie as “quirky.” A better word might be toxic.
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Once again, the problems in Gene’s fictional jewelry store reflect poorly on his management practices. Since Margie presumably generate much of the store’s revenue, you have to wonder what will happen when she inevitably decides to retire — especially since Gene doesn’t train his staff.
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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
