WINNER : Adel Chefridi
Summer Night earrings in 18K yellow gold with diamonds (0.20 TCW) and emeralds in satin finish
$7,885
PATRICIA FABER: Elegant earrings with their curved form, classic color combination and diamonds that seem embroidered along the edges, like fine linen.
ORIN AND TINA MAZZONI: An eye-catching look that would make a lot of women happy. Great shape and a nice mix of emerald and diamonds. Stylish and timeless.
LAURIE WATT: Classic shape used in a pretty and feminine styling.
2ND PLACE : Galatea Jewelry By Artist
Diamond pendant containing an NFC chip covered by a thin 10 mm circle of golden citrine. When touched to a smartphone with the Galatea App, the pendant will play back voice messages, text messages, images and linked videos.
$2,050
3RD PLACE : JeweLyrie
Rose-cut diamond detachable Calliope earrings with signature twist bezel and wavy twist detail and diamonds (0.817 TCW).
$3,765
RETAILER’S CHOICE AWARD
ADEL CHEFRIDI
$7,885
Summer Night earrings in 18K yellow gold with diamonds (0.20 TCW) and emeralds in satin finish
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
