Get one free year of the best-loved publication for American jewelry retailers.
Plus an interesting new take on pearls from Mastoloni.
He's rewarded by customers with trays of cookies.
Plus how to market your engraving capabilities.
Mitchum Jewelers takes interior design to the next level.
Cool stores encourage customers to hang out, says owner Brett Weiler.
Plus a private online community by WJA.
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
It's 2020, so make sure your vision is clear.
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
It's always interesting working with family.
Your other employees will be encouraged when it's deserved.
She helped break this jeweler out of the blues.
It will change your mindset.
Take full advantage of every minute to make your sales team better.
Pandora led the way.
4 out of 5 readers say yes.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
The ring is scuffed and dented after just a year's worth of wear.
Plus how to conquer the need for immediate gratification.
This powerhouse precious metal doesn't need any help to be remarkable.
The good news is there are ways to do it affordably.
Be sure your staff are prepared both mentally and physically.
Confidence and knowledge will convince clients it's worth it.
Start early and continue to reinvest.
It's not just about a budget; consider your messaging as well.
This jewelry is sure to make waves.
These three tips can help drive more traffic to your website.
Go the extra mile for your client if you want to see them again.
Plus a tip for making shoppers feel comfortable in your 'decompression zone.'
This jewelry store partnered with a local juice store to do it.
Our Brain Squad weighs in on what they wish they had known.
Jewelers seem cautiously optimistic for holiday sales.
Hearts On Fire took over the top spot.
Be ready with the right questions on Christmas Eve.
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
But most say they enjoy spending so much time with relatives.
Square and PayPal seem to be the most popular accepted forms.
The ring was sold for less than the vendor now wants for it.
No matter how many people on the sales floor, you must stick to the basics of customer service.
It’s an international adoption story.
One jeweler keeps a "wellness box" in the store.
They did it in just eight months.
Unusual event infuses King Baby jewelry line launch with excitement.
Ohio store was once an airplane hangar.
See 18 new designs for men.
Fairtrade Gold designation puts the focus on miners.
Be sure to consider these four areas to prevent unnecessary conflict.
Boost your business with these new offerings.
It's not just vanity.
Dates are almost here.
These are the latest tools and baubles for jewelry pros.
Earrings are ready for their closeup.
A conversation and some planning today can minimize your tax burden tomorrow.
If you think it's low margins, you're wrong.
One reader says dealers need to chill out.
One cuff takes its inspiration from Frank Lloyd Wright's stained glass.
The staff came to his rescue ... from mouth-to-mouth.
Cover these topics to maximize your selling opportunities this season.
Aly Martinez builds on success.
Plus how to avoid becoming a mediocre business.
Angelina Jolie kicked off this "trend" a decade ago at the Academy Awards.
Includes a fitting tribute to the quiz show Twenty Questions.
Understanding cash flow vs. profit can affect how you manage your business.
When 800 store owners talk, you should listen.
This client's phone manners left something to be desired.
THE BIG SURVEY 2019 Big Data The Basics Buying & Selling Operations & Marketing You, The Jeweler The Year Ahead Management & Staff Salary Big Data...
11. What are the three best performing brand-name jewelry lines that you carry? COMMENT: Gabriel and Stuller made it a three-peat, claiming the top two spots...
And here's a key scheduling tip for your holiday email marketing.
How a client stands may tell you what you need to know about whether they're ready to buy.
And don't miss these affordable, "hovering" pearls.
Hospitality crucial, no matter the size of your trunk show.
One jeweler got taken for a ride by a client.
Creating an experience comes naturally.
This year marks a three-peat.
View his videos on instoremag.com.
This stuff for your store includes a new mobile app for clienteling.
Jewels for the hair continue to trend.
From thick bands to colored baubles, these rings are the ones your clients want to wear.
The wrist wants what it wants.
It all depends on how you present it.
As one factor decreases, another must increase.
Our Brain Squad weighs in.
It's also a good idea to hold store sales prior to December.
This is the latest stuff you'll want in your store.
Even her grandkids were in on it.
Check these out.
Hint: Turn more, earn more.
Two companies tied for most mentions.
Website and window displays create perfect curb appeal.
Ideas to make sure stressed out shoppers find your store ... and what they’re looking for.
The good news is, your fellow retailers are doing awesome things.
Have you ever walked into a Target and it transports you directly into an idea or event to come? Take Memorial Day for example: baked beans,...
Technology makes it affordable.
She was profiled in a book about the Southern California punk-rock scene.
Bold, new store in Nashua embraces the future.
Millennial shoppers respond to education, privacy and transparency.
Our Brain Squad shares their plans for fourth quarter.
Don't miss your chance to capitalize on Emotional Intelligence Awareness Month.
Be sure to clean your entire inventory and props — correctly.
He's concerned about offending past and potential clients if he pursues her.
Limited-quantity special offers can do more than build short-term traffic.
It's one of the surest ways to ruin a client's experience.
Most love it, but one said "cool smool."
Here's how to talk to clients when expectations aren't met.
This is the stuff you need for your store.
Social media played a big role in drawing 50 new customers.
Slightly more jewelers say 'don't do it.'
Hint: They're often delicate and lacy.
Hint: it wasn't the diamond she thought they had switched.
They're simple yet brilliant.
For true lovers of gold...
And here are some great tips for infographics in your store.
A sister line to Anzie launches.
Depending on the information, it can be a bit of both.
Take a stand and make some noise about it.
Experience. That’s the retail byword of the past few years. In no area of your business is experience more important than in the bridal category. Appropriately,...
"I'll be paying top dollar for whatever golden loot ye've got stashed in your little treasure chest."
From timeless to edgy, these bridal rings will turn heads this fall.
When shopping is easy, people are more likely to buy.
Selection isn't enough anymore.
They want to leave with their chosen product in a bag.
Let your clients take selfies with your most spectacular jewelry.
The client is threatening legal action.
Small-town jewelers reported the biggest improvements in bridal sales.
Paying close attention to SKUs that generate special orders is one.
Also, the Golden Rule of Triggers and a better way to set goals.
One reader is looking for good ways to clear out her inventory dawgs.
And don't miss this fascinating Peruvian mineral specimen.
And don't miss this all-platinum collection of earrings.
Technicolor has nothing on this jewelry.
Stuller, Allison-Kaufman and Gabriel & Co. led the way.
INSTORE's cartoonist shares some thoughts on his favorite works.
You're always busy, but this month, get things done.
These 10 stores will be featured over the next year in INSTORE.
It's the special sauce of individuality.
A more relaxed Erik Runyan Jewelers is rejuvenated in its new location.
International gem dealers remake small-town diner into a treasure chest of unique jewelry and art.
Marble walls and floors mix with suits-and-sneakers to create a classy yet friendly vibe.
Ken Jacobs relocates his store and makes it even more inviting than before.
Do touch the jewelry.
Travelers embrace Croghan's as their own.
At least a couple customers a week come in thinking it's a place to eat.
Julie Ettinger says the key to "cool" is passion.
INSTORE editors picked these stores as their top choices for interior, exterior, marketing and online presence.
See what else is new for July and August.
This is one of the hottest gemstones in jewelry today.
Your managerial planning for the month starts here.
The designer pulled out all the stops to stand out with his Beverly Hills boutique.
The panel includes experts in store design, merchandising and retail, as well as jewelry designers and retailers.
Huddling at the back is a big no-no.
Are retailers obligated to buy things back?
Most jewelers will offer at least a small discount for dollars.
Plus ALOR's 40th anniversary collection.
A plate piled high with cookies can go a long way to remedying a false accusation.
To reproduce your highest-priced sale, you have to show the right product.
Today's necklace style is all about versatility.
Ask your resident "Negative Nelly" these questions to get them thinking positively.
This color grading device only weighs half a pound.
You could make a customer for life.
A scattershot approach won’t work.
Most of the female store owners in our Brain Squad feel our industry still has a ways to go.
And mark Seinfeld's cultural anniversary with an event "about nothing really."
Gabriel & Co. leads the way.
A shiny, bright new thing can make everything else look dull and in need of replacement.
Reliving your favorite memory in business could inspire you to even greater heights.
Curated collection appeals to self-purchasers.
A proven strategy to combat those people who always insist on last-minute changes.
The husband-to-be has been a loyal and good client.
Plus, how to use questions to make yourself a better listener.
Everything new in June.
Promotional event benefits children’s charity.
Dates are already here.
And don't miss the new iPhone that features an actual tourbillon.
Here are five ways to build a powerful brand while utilizing the latest tech in visual merchandising.
These four “tricks” from an old sales pro will help you make more money in your store.
And don't miss this collection based around "power words."
When designing your store, give the loo some love.
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
A quest for a canoe started it all.
But that also requires that you let them make sales.
This style of jewelry is small, but it packs a big punch.
He needs to hear her say "yes."
Custom design and pearl jewelry led the way.
His parting words were, 'My wife is going to kill me.'
Retailer says he’s heard this story before.
There's hope in the form of Generation Z.
She studied painting, graphic design and art history before landing on metalsmithing.
Happy Birthday to You: The world's most sung song turns 160.
Inscribe these tips on your calendar to make this month more productive.
At Goldart Jewellery Studio, custom design is personal.
College soccer experience taught her focus, patience and how to succeed as part of a team.
Symmetry balances the creative mind and the hands of a master craftsman.
His girlfriend, Sabrina Piccione, will join him at the store in time for Valentine’s Day.
and you can too!
Lighting and high-level interior design enhance a dramatic renovation.
There's a shape, a color, a silhouette and a substance.
With 25 categories, many designers had the chance to shine.
WINNER : Assael Earrings in 18K yellow gold with Tahitian natural color cultured round pearls and hand-carved natural color green and deep black jade (14.32 TCW)...
WINNER : Tavannes Watch Co. La Captiva Belt Watch with removable watch unit inside belt buckle made of titanium and leather $5,750 SIA MARAVELIAS: The uniqueness...
Step 1: Create a buying guide.
WINNER : Oscar Heyman Platinum earrings with assorted shaped sapphires (31.89 TCW) and diamonds (1.57 TCW) $75,000 MARC MAJORS: Stunning pair of earrings! The bold color...
WINNER : Alexis Barbeau Designs Sea Grass earrings with 14K gold starfish posts with baroque Tahitian Keshi pearls, Paraiba tourmaline and aquamarine cabochons, $4,000 MARC MAJORS:...
WINNER : Valani Atelier Octavie Emerald bracelet in 18K white gold with 54 emerald cut emeralds (23.37 TCW), 36 trillion cut emeralds (3.98 TCW), pear-shaped diamonds...
WINNER : E.L. Designs Ablaze bracelet in sterling silver and 14K gold with channel-set diamonds $858 MARC MAJORS: A nice contemporary bracelet for a good value....
WINNER : Jye’s International 18K white gold and diamond charms on 36-inch chain featuring premium cut diamonds (6.32 TCW) $22,000 MARC MAJORS: This is a nicely...
WINNER : Gabriel & Co. Art Moderne necklace in 14K white gold with Y-knot pavement diamond bar $1,555 MARC MAJORS: You’re covering a lot of ground...
WINNER : Annamaria Cammilli Firenze Sultana ring in 18K natural beige, ice white and lava black gold in company’s signature velvety matte finish with 192 white...
WINNER : Gabriel & Co. 14K white gold Lusso ring $4,025 ORIN AND TINA MAZZONI: A really cool ring! A great design for today’s woman. A...
Those that won't cite security concerns.
Most think there are too many shows these days.
WINNER : UNEEK Jewelry Le Pur et Simple split-shank French pavé 18K white gold setting with 5-carat cushion cut white diamond center (I, VS1) and white...
WINNER : Bleu Royale/CrownRing Bridal House 14K yellow gold brushed wedding band with black diamonds (0.65 TCW) and handprinted enamel interior $3,599 MARC MAJORS: This is...
WINNER : Omi Prive Handcrafted platinum ring with 9.34-carat emerald cut sapphire with round sapphires (0.80 TCW), trapezoid diamonds (0.87 TCW), carre cut diamonds (0.95 TCW)...
More copy yields better results.
He lied to her about two huge sales.
This diamond style comes in a variety of looks.
WINNER : Adel Chefridi Lotus pendant in sterling silver with hand-engraved design and champagne diamond $425 SIA MARAVELIAS: This is the perfect necklace to wear with...
WINNER : Sarah Graham Metalsmithing Spiral band in 18K gold and oxidized cobalt chrome $4,830 MARC MAJORS: Very cool and edgy piece! This is a casual...
WINNER : Dana Bronfman Constellation Bubble cuff in oxidized sterling silver; 18K white gold and 18K yellow gold settings with yellow and green rose cut diamonds...
WINNER : Loren Nicole In The Nile cuff in 22K yellow gold and repousse with sapphire cabochons (20.95 TCW) and moonstone cabochons (6.35 TCW), $45,000 SIA...
WINNER : Thorsten 14K rose gold and copper inlaid wedding band with beveled edges and white diamonds $1,199 SIA MARAVELIAS: I always appreciate the juxtaposition of...
WINNER : Yoko London Stellar necklace with 34 Japanese Akoya pearls (4-8 mm) and diamonds (4.79 TCW) in 18K white gold. $28,000 SIA MARAVELIAS: For the...
WINNER : Alexis Barbeau Designs Tahitian Lagoon earrings with 14K gold starfish posts with baroque Tahitian Heshi pearls, Paraiba tourmalines and sea grass textured caps for...
The Watches of Switzerland invests in well-respected brand.
Also, evading overtime and tips on displaying men's jewelry. (Hint: Not too close to the ladies' goods.)
Build net profit and control your inventory tightly.
From easy-breezy to deeply personal, these collections will appeal to a variety of clients.
Make some merchandise accessible.
WINNER : Erica Courtney 18K yellow gold Mandalas pendant with 2.00-carat Brazilian Paraiba tourmaline and canary tourmalines (6.71 TCW), neon mint grossular garnets (1.32 TCW), Brazilian...
WINNER : Debra Navarro Jackson hinged drop earrings with scapolite (23.25 TCW) in 18K recycled gold and sand-colored pave diamonds (0.52 TCW), $5,780 ORIN AND TINA...
WINNER : Gabriel & Co. 18K white gold and diamond Art Moderne tennis bracelet. $15,640 ORIN AND TINA MAZZONI: Very eye-catching new look for a diamond...
WINNER : Adel Chefridi Summer Night earrings in 18K yellow gold with diamonds (0.20 TCW) and emeralds in satin finish $7,885 PATRICIA FABER: Elegant earrings with...
A trade show to help foster a sense of community ...
You'll get to meet more people and feel better about your involvement.
Events coordinator enlists customers to stage murder mystery she wrote herself.
Linear movement and color make these jewels stand out.
Lowering threshold resistance without hurting your image is tricky. Here are some ideas.
Asking questions and building value should guide your decisions.
Jewelry with meaning resonates particularly strongly with her.
Mother's Day, the Vegas shows, summer and more guarantee it will be a busy month.
Tell them your story, says fast-growing retailer.
The cheese board and knives by Stephen Webster are not to be missed.
One is a day to remind yourself that ultimately, you're selling emotional benefits.
To get better in business and life, you must first embrace failure.
Hearts on Fire took the top spot.
He didn't want his wife to know how expensive the ring was.
One reader advises making up for lost sales online with higher repair prices.
The success of these pricing strategies has been proven beyond dispute.
E-commerce has been vilified by many independent retail jewelers as an under-cutting, price-conscious evil entity intent on stealing hard-earned business from brick-and-mortar stores while ripping their...
Most feel they are too small to bother with it.
Three ideas to boost the likelihood of serendipitous encounters.
You're a merchant, so sell the customer what they want.
Our Brain Squad divulges how weather affects jewelry shopping in their markets.
All three are technology-based.
This real customer wanted the sheen of sparkly copper.
Do this exercise to improve your team's closing ratio.
What’s the value of a good idea? In the rapidly changing landscape of jewelry retail, your good idea could revitalize your business, if you have the...
Our Brain Squad sounds off on diamond grading.
Contemporary design lends their building a new purpose.
Go big or go home? A jeweler wishes this customer would.
Visual marketing can raise the shareability of your messages on social media.
Allocating the appropriate time, money and space to each department is critical to success.
Linear earrings graced the jawlines of style-setting stars.
Focus on charity touches community.
Female self-purchasers are key.
Shane Decker says too many owners give up too quickly.
Jeweler David Nygaard recently won — then lost on a technicality — a city council seat, yet he remains upbeat about the future.
Customer service makes or breaks a business. Occasionally you have to think outside of the box or go to the extreme to make a difference, so...
These stunners are both beautiful and affordable.
One tip involves a jeweler who allowed a client to pour his own gold.
Don't miss an audacious pearl collection as well.
Sales trainer David Richardson says this is an opportunity to make a client for life.
Don't miss the newest program from Greenland Ruby.
No jeweler should be without this fun stuff.
Bosses and workers often have different ideas on what’s equitable. Here’s how to make everyone happy.
Why failing spectacularly can be the best thing that’s ever happened to your business.
Seize on this date to own the ideas of truthfulness and trust in your community.
Brand identity tied to neon sign.
These were the styles our readers were reordering in March.
When you need a phrase to stick in the mind, try this trick of sound.
Don't miss "the right-hand close."
An owner refuses to fall for this dumb yet real scam artist.
Stephen Webster's new tea strainer is a must-have.
92% of all stores don't have one.
An appraiser undervalued a client's jewelry donation to the university.
If you don’t try, nothing will change, says growth expert Elle Hill.
David Geller’s failure in business led to success as a retailer and later as a consultant.
He would never have been in position to succeed if he hadn’t failed first.
Drop necklaces and chokers dominated.
From Celtic charms to cobalt chrome, these avant-garde designs will have customers swooning.
Learn to sell jewelry as the powerful talisman it always has been.
Don't miss: How to avoid getting in a price war with a competitor.
Don't ask a customer their budget ... and 99 more sales no-nos.
Creative decor stops shoppers in their tracks.
Like other tech, it has the potential to make clients way happier with business owners.
4 out of 5 Brain Squad members say no.
When old inventory clogs the cash-flow arteries of your store, here’s how to clean it out.
You're only as good as your people.
Tapping into jewelry customers’ desire for individuality is the key to retail success.
Secure sales techniques not only keep your jewelry safer, they make your clients happier, writes Shane Decker.
JEWELERS DELIVER CHRISTMAS GIFTS in blizzards without the convenience of sleigh and flying reindeer. They whip up custom orders faster than the speed of a laser....
Charitable giving yields rewards on many levels.
It has a lot to do with a willingness to move quickly.
And congratulations to our winner.
Here are your letters-to-the-editor for this month.
It involves looking at benefits versus concerns.
Sponsoring a 14K run will conjure thoughts of jewelry.
He had really high standards.