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And you shouldn’t be paying them commission.
Sell what's aged so that you're lean and mean to open 2021.
It's like having a 'sugar mama' to bail you out.
Plus, Blanket Liability Waivers – Will they Cover You in the Era of COVID-19?
Here are a few scenarios that can help explain it.
He got into the jewelry business to buy a Jaguar.
Never fear: Innovative new strategies can help you make sales at a distance.
And that means thinking hard about a variety of factors. Here's what to consider.
Speak to the world's most forgiving audience.
It's time for the jewelry industry to embrace change.
Plus a great reason to take a page out of the CSI handbook.
She was let go during the pandemic, but the retailer's new job posting seeks someone for half the pay.
This client wanted three engagement rings. The jeweler ordered champagne.
Every wrist has a wish, and we’re here to help you grant it.
And don't miss the collaboration between ANZA Gems and designer Leslie Paige.
Owner John Carter attributes success to hiring likable people.
And here's what they say they sold.
Yet some of you still see hope.
From grandkids to booze to getting their nails done, jewelry retailers sound off on what's making them happy.
Plus, how accessible is your website to people with disabilities?
One retailer demands the return of Gene The Jeweler.
And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.
Virtual strategies and creative promotions can take the place of big parties this year.
Encourage your clients to add shine to their wrists.
It wasn't the tiara or the engagement ring.
And don't miss this new illustrated book from a Yugoslavian prince and gemologist.
Most of our readers seem to agree.
Plus see a research study of jewelry demand among U.S. consumers from the Silver Promotion Service.
Then continue that strategy in the future.
One or more of these three areas may be causing you to underperform.
Many say they need to touch the jewelry before they buy.
The trend didn't last long, but the customer relationship did.
Read these strategies from top retailers and experts across the jewelry industry.
Angelina Jolie's iconic appearance in them at the 81st Academy Awards continues to inspire.
Her Hearts On Fire collection debuted in 2019.
Lab-grown diamonds are that answer for many.
Don't miss these creative engagement and wedding ring designs.
An omni-channel business plan includes a large selection of loose diamonds.
And these were the brands and jewelry that sold best for them.
Including one reason not to talk about the 4 Cs.
Plus, what to do about the low-ballers showing up in your store.
Plus, don't miss the retailers COVID-19 crisis sales trainings by PGI.
And don't miss one collection dedicated to celebrating LGBTQA+ Pride.
Encourage respect for elders on Grandparents Day and tolerance for curiosity on Ask a Stupid Question Day.
240 jewelry retailers were surveyed. Only 3% said it had a major impact.
You say milgrain, I say millegrain.
Nothing motivates like progress, even when it's illusory.
Here’s how to sell the idea to your clients.
Plus a wristband that holds your rings.
Selling bridal today requires more than just a dedicated showcase.
COVID-19-related confusion results in the accidental sale of an item on hold for another client.
Check your data, check your inventory, check your marketing plans ... the would-be grooms are coming.
It's another day at work for you, but for the client, it's a memory to cherish forever.
The latest chapter in their 27 year love story was finding a dream location in Michigan’s Upper Peninsula.
More meaning may be invested in the symbolism of diamonds.
It means abandoning old methods that don't work as well for today's shopper.
It changed the life of the salesperson, and the salesperson she trained.
Necklaces, bracelets and rings join the 'man brooch' as acceptable styles.
Plus a new kids-focused initiative by Gem Legacy.
Plus new talisman pendants.
And don't miss a stylish soap pump featuring a capsule of real gems.
From opulent to avant garde, these pearl creations have something for every jewelry lover.
And now's the time to connect with local magazines about holiday jewelry editorial features.
And don't miss honoring National Dog Day.
Wellington is 7th location for the company.
Designlab concept brands custom capabilities of the stocked designers.
Hugo Kohl’s career really took off with a car chase.
Jewelers take the phrase 'raising the bar' literally.
No online experience can compare to what these stores offer clients.
The Boulle family follows their passions, from race cars to fine jewels and watches.
Simon and Laurie Watt brought treasures to small Kentucky town.
The panel includes experts in store design, merchandising and retail, as well as jewelry designers and retailers.
Wedding-band workshops draw couples from the East Coast and Canada.
These 10 stores will be featured over the next year in INSTORE.
People are looking for real human connection.
When things are slow, give your staff little things they can check off to feel productive.
Our Brain Squad reports what sold in their stores.
From thoughtful planning to angry resentment, readers react to the current crisis facing North America.
They opened a second store a year ago.
It will show you where your sales staff needs training.
And how to make sure you're not annoying Google (and dropping down the search rankings).
And it comes in so many varieties these days.
And don't miss this new diamond Inspector from ALROSA.
Plus a partnership that provides store customers immediate insurance.
E-commerce, a cash reserve and social media topped concerns.
While you're at it, rewrap all case floorboards for a fresh look and move some furniture around.
ADA marks 30 years — make sure you're compliant.
INSTORE editor-in-chief previews the June issue and Online Jewelry Week.
This is our ultimate collection of "true tales."
Cultured Pearl Association of America offers free education.
Freedom of choice is the No. 1 reason some say "no."
It's a difficult time for the country, and jewelers are feeling it.
6 out of 10 jewelers reported sales down 25 percent or more.
This isn't an area to skimp on.
Here’s how to stay in touch with your best customers.
Look at the first 37% of options and then make your choice.
A 3D floor plan on website leads to flurry of engagement ring sales.
Winners to be announced in August.
Safety protocols and differences in the amount of work done by staff are the culprits.
You may never have heard of these designers, but you won't forget them once you see this jewelry.
While all can shine solo, some look great while playing with others.
Plus what happens to your store when there's no will.
They're not difficult; you just have to be intentional.
And why discounting may actually lead to more problems in certain scenarios.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Friends and clients are one and the same in this tight knit community.
H1912 vintage collection shines in modern environment.
Talismans have served as protective charms for millennia.
Connecting with clients in a pandemic environment requires facility with video conferencing.
It comes down to imparting confidence and knowledge.
Rachel Pfeiffer is inspired by gardening, yoga and botanical motifs.
Growth of custommade.com continues in time of pandemic.
One jeweler admonishes Hollywood.
Self-identity, unusual gemstones, clean geometry and underwater motifs inspire this jewelry.
Plus how to take advantage of competitors going out of business.
They’re engaging on a human level.
Including a sweet tip for National Chocolate Ice Cream Day.
This beautiful diamond ring went places no ring should go.
When your customers won't come to you, there's only one thing to do.
If sales are slow to come, costs must be held down.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
This includes initiatives to help retailers reach clients with services during the pandemic.
Retailer John Carter says jewelers are needed now more than ever.
Everyone on your team has to be committed to the practice.
Plus, is '9K gold' a legitimate thing now?
The 5th Annual INSTORE Design Awards put jewelry design center stage. In a time when health and business concerns have stolen the industry headlines, jewelry itself...
Jewelry store owner gives tips to jazz up your displays.
Winning Burmese ruby ring from Jane Magon Collections is both "classic and contemporary".
The winner is a "fun and flirty" stackable polished band from Artcarved Bridal.
Linda Hoj's fringe gold earrings with white rose cut diamonds honored.
Hammered gold band with imperial topaz from Linda Hoj earns top prize.
This column can help you solve one of the biggest headaches for jewelry shops.
ALTR Inc's intricate Indra's Net is recognized by judges.
Loren Nicole creates a winner with her Tahitian pistachio pearl earrings with brown diamonds.
Shy Creation's freshwater pearl hoop earrings take top honors.
Uneek Jewelry's Platinum Solstice ring takes first prize.
Uneek Jewelry's pendant, featuring a 5.85-carat pear-shaped diamond, wins approval from our judges.
The 22K Peach Glow My World necklace from Lika Behar Collection was honored.
Emily Kuvin Jewelry wins for her 14K yellow gold earrings with sapphire baguettes.
Hint: Don't scrimp on photoshoots.
Women seek security, and this 'rock' will provide it.
The benefit is knowing how your money is being spent.
Event focuses on unveiling of the Harry Kotlar stunner.
INSTORE's editor-in-chief recognizes resilience, persistence and optimism among jewelry retailers.
Plus a personalized gold collection from Royal Chain.
Rework your open to buy for the second half of the year.
A couple of months ago, pre-coronavirus emergency, when the economy seemed to be humming along, digital marketing may have been a useful part of your marketing...
Also during National Etiquette Week, take the chance to discuss manners with your staff in the age of COVID-19.
With styles ranging from neutral to vivid.
The jeweler and business coach notices what makes money for his clients.
The crowdfunding site is not all anti-Zombie soaps and inflatable Lionel Richie heads.
Once you start accepting really odd jobs, there's no knowing where it will end.
Our Brain Squad shares their best-sellers from March.
It will affect another local retailer as well.
Plus a program that trains your negotiating skills.
Shoppable websites, virtual custom design and free delivery create options.
Readers talk about what they're doing, why they love industry webinars, and why you should stay off Facebook.
This is what other jewelers are using for display props.
Staying positive, joining webinars and lots of praying...
Plus how to keep it cool in conversations or negotiations.
Attention grabbing exterior draws a crowd.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
You have more time than ever to train your staff.
She's motivated by sunshine and travel.
You'll want this stuff for your store and your customers.
Pearls get a makeover into contemporary rather than conventional styles.
Digital platforms are crucial.
Plus, Is there anything you can do to make yourself less of a smash-and-grab target?
These are the questions to ask yourself.
Plus how to get better at small talk.
She’s in love with opals and pearls.
With a special focus on bracelets.
E-commerce website adds to universal appeal of log-cabin business.
Shoppers watch as gems are transformed.
Consider both what they're looking for and where they live, says Andrea Hill.
Plus a great way to take care of local moms ahead of Mother's Day.
It’s about volume, not margin, writes retailer Brian McCall.
Here's the stuff you want for your jewelers and customers.
Here's what's new for April.
3 companies tied for the lead.
It's critical to remain calm and be proactive in your business.
Consider it horror therapy.
These were the customers that you hope get in and out before another client comes in.
Put him at ease In unfamiliar territory.
BEING A SMALL BUSINESS OWNER can necessitate looking foolish — such as when you tell your partners about your plan to let customers borrow replica diamond...
Lab-grown diamonds and micro-pavé top the list.
Monday is a good day for business.
Plus comments on our "Future Is Female" story.
Plus a rare opportunity from VAWAA.
The husband is likely to refuse to pay the charge.
Marketing campaigns focus on custom design.
Scarlett Johansson shone in this earring style at the Oscars.
Including advice on specific software to use on your website.
Learn how to build value, rather than costing yourself profits.
Their preconceived idea of cost could be getting in the way.
This is a prime planning season for bridal and the end-of-year holidays.
Tee staff up for a "hole in one" as golf heads to Augusta.
These are services that they simply can't offer ... but you can.
Self-purchasers will go gaga for these 18 delectable creations.
I am probably the oldest known green pigment.
Perks include luxury lounge and world travel.
Plus, how to get your staff to actually listen more.
Plus solutions to preventing and/or reducing property damage and business interruption loss.
They knew that the biggest risk of all was to stay still.
Gabriel & Co. led by a landslide.
This is the time to get your ducks in a row for spring and Mother's Day.
And tag, you're it on National Proposal Day.
Serving your online clients requires a human touch.
Charging more to every customer helps pay for damages that your store covers.
These colorful gems will brighten your showcases.
Plus a free Winter Survival Guide from CG Creations.
Those are the gambles most likely to pay off.
It's a tip from Michael Kors.
The better the chair, the more likely the client is to buy.
Plus candy-colored creations from a Berlin-based designer.
If they don't do it, they risk losing their top salesperson.
Several readers enjoyed INSTORE's "Knowing vs. Doing" story.
Our Brain Squad sounds off on why they do or don't have one.
One says that if it is, he might as well fire his salespeople and hire clerks from Walmart.
Gesture generates goodwill.
The Women’s Jewelry Association empowers women to lead and succeed.
Exhibitions add a layer of customer experience.
Make your store’s displays truly unforgettable and more!
Stephenie Bjorkman inspired by sunsets and mountain views.
And here's a cool way to present newly-cleaned jewelry in a way you've never thought of.
He made the mistake of calling his friend to let him know before he fired the son.
And don't miss this DIY jewelry book ... a nice gift for aspiring jewelers.
Plus a Greek interpretation on the classic triangle motif.
It starts with getting the groom-to-be involved.
Charlize Theron wore the style at the Critics Choice Awards.
Here's how to make closing sales easier, says Shane Decker.
Rather than creating an average experience, consider what an 11-star experience would look like.
It's about managing your inventory and marketing correctly.
These are the three main factors to consider when taking on debt.
Plus, what's a fair repair warranty?
Start with a welcoming attitude and a full-length mirror.
Two tales of misjudged looks.
Romance the item and the reason they came in, and you’ll close more sales.
An open, airy store design eases threshold resistance.
Her travel-themed jewelry is a hit with tourists and locals alike.
It's the secret formula to habit change.
Beam back Facebook Live posts from your next trade show.
This is the time to get your strategy in order for the year.
Many in the business are adjusting their mindset as women’s purchasing power explodes.
Female store owners find strength in numbers while bringing balance to the jewelry industry.
Most do, but barely ... and for a variety of reasons.
Some vacation, others party, and some just sleep.
Consider what makes e-commerce great and integrate those ideas.
One store owner says working with family almost blew up two relationships.
It begins by focusing your advertising on ideas rather than products.
Rolex was at the top, with John Hardy close behind.
Here's how it can change yours too.
Robin Lies loves to grant customer wishes.
Emma Stone, Zoe Kravitz and Rooney Mara all chose understated elegance.
It's a leap year – that means one more marketing opportunity.
Plus an interesting new take on pearls from Mastoloni.
He's rewarded by customers with trays of cookies.
Plus how to market your engraving capabilities.
Mitchum Jewelers takes interior design to the next level.
Cool stores encourage customers to hang out, says owner Brett Weiler.
Plus a private online community by WJA.
Blogging may seem so ten years ago, but it’s critical to online success.
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
It's 2020, so make sure your vision is clear.
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
Your other employees will be encouraged when it's deserved.
She helped break this jeweler out of the blues.
It will change your mindset.
Take full advantage of every minute to make your sales team better.
Pandora led the way.
4 out of 5 readers say yes.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
The ring is scuffed and dented after just a year's worth of wear.
Plus how to conquer the need for immediate gratification.
This powerhouse precious metal doesn't need any help to be remarkable.
The good news is there are ways to do it affordably.
Be sure your staff are prepared both mentally and physically.
Confidence and knowledge will convince clients it's worth it.
Start early and continue to reinvest.
It's not just about a budget; consider your messaging as well.
This jewelry is sure to make waves.
These three tips can help drive more traffic to your website.
Go the extra mile for your client if you want to see them again.
Plus a tip for making shoppers feel comfortable in your 'decompression zone.'
This jewelry store partnered with a local juice store to do it.
Our Brain Squad weighs in on what they wish they had known.
Jewelers seem cautiously optimistic for holiday sales.
Hearts On Fire took over the top spot.
Be ready with the right questions on Christmas Eve.
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
But most say they enjoy spending so much time with relatives.
Square and PayPal seem to be the most popular accepted forms.
The ring was sold for less than the vendor now wants for it.
No matter how many people on the sales floor, you must stick to the basics of customer service.
It’s an international adoption story.
One jeweler keeps a "wellness box" in the store.
They did it in just eight months.
Unusual event infuses King Baby jewelry line launch with excitement.
Ohio store was once an airplane hangar.
See 18 new designs for men.
Fairtrade Gold designation puts the focus on miners.
Be sure to consider these four areas to prevent unnecessary conflict.
Boost your business with these new offerings.
It's not just vanity.
Dates are almost here.
These are the latest tools and baubles for jewelry pros.
Earrings are ready for their closeup.
A conversation and some planning today can minimize your tax burden tomorrow.
If you think it's low margins, you're wrong.
One reader says dealers need to chill out.
One cuff takes its inspiration from Frank Lloyd Wright's stained glass.