Instore Issue

Read the Digimag Subscribe to Instore

Get one free year of the best-loved publication for American jewelry retailers.

Products3 days ago
From Gem-Rich One-Of-A-kind Earrings to Plique a Jour Enamel and Silver, These Are the Latest Jewelry Collections
Plus an interesting new take on pearls from Mastoloni.
Get Inspired6 days ago
Canadian Jeweler Explores Creativity with CAD Experiments
He's rewarded by customers with trays of cookies.
Ask INSTORE1 week ago
How To Decide Between Equal Job Candidates, Splitting Staff Chores and More of Your Questions Answered
Plus how to market your engraving capabilities.
America's Coolest Stores2 weeks ago
Missouri Jewelry Store Expansion Creates Wow Experience
Mitchum Jewelers takes interior design to the next level.
Commentary: The Business2 weeks ago
The First America’s Coolest Stores Winner Reflects on What It Means
Cool stores encourage customers to hang out, says owner Brett Weiler.
Tools and Services2 weeks ago
Stuller Turns 50 and More Service News for January
Plus a private online community by WJA.
Cover Stories2 weeks ago
Close the Gap Between Knowing & Doing
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
Calendar3 weeks ago
Make the Most of Blue Monday and More Important Dates for January
It's 2020, so make sure your vision is clear.
Editor's Note3 weeks ago
Stuck in a Rut? Take the Advice of Nike, and ‘Just Do It’
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
Inbox3 weeks ago
Family Dynamics, What Is Gold, Problems with Manufacturers, and More of Your Letters for January
It's always interesting working with family.
Dave Richardson3 weeks ago
Afraid to Discipline an Employee? Don’t Be
Your other employees will be encouraged when it's deserved.
True Tales3 weeks ago
I Was Feeling Down Until This 94-Year-Old Client Reminded Me Why We Do What We Do
She helped break this jeweler out of the blues.
Brainstorms3 weeks ago
Why You Should Try Being Average for a Day
It will change your mindset.
Shane Decker3 weeks ago
No Time to Train Your Team? Au Contraire. Here’s How You Do It
Take full advantage of every minute to make your sales team better.
Hot Sellers3 weeks ago
These Are the Brands Our Brain Squad Was Reordering in December
Pandora led the way.
Do You Or Don't You?4 weeks ago
Do You Welcome Pets Into Your Store? Our Brain Squad Sounds Off
4 out of 5 readers say yes.
Benchmarks4 weeks ago
Jewelry Stores Make First Impressions Memorable
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
Real Deal1 month ago
When a Once-Happy Client Sends Back a Damaged Ring and Demands a Refund, What Should the Store Owner Do?
The ring is scuffed and dented after just a year's worth of wear.
Tip Sheet1 month ago
Words to Avoid in Your Marketing, Being More Productive, and More Tips for January
Plus how to conquer the need for immediate gratification.
New Arrivals1 month ago
From Gold Chain to Textured Treasures, These Are the Latest Collections in Gold
This powerhouse precious metal doesn't need any help to be remarkable.
Columns1 month ago
Here’s Why the New Age of Marketing Requires New Methods
The good news is there are ways to do it affordably.
Manager's To Do1 month ago
Holiday Social Media Tips, How to Keep Spirits Bright, and More Manager’s To-Do Items for December
Be sure your staff are prepared both mentally and physically.
David Geller1 month ago
Want to Raise Repair Prices? Train Your Staff to Sell Them First
Confidence and knowledge will convince clients it's worth it.
David Brown1 month ago
How the Power of Compounding Returns Can Make You Very Wealthy
Start early and continue to reinvest.
Columns1 month ago
When Planning Your Marketing for 2020, You Really Need to Consider These Factors
It's not just about a budget; consider your messaging as well.
Jewelry1 month ago
From Brazilian-Inspired Colors to Dog-Centric Designs, These Are December’s New Collections
This jewelry is sure to make waves.
Columns1 month ago
How to Make Your Social Media SEO-Friendly
These three tips can help drive more traffic to your website.
Shane Decker1 month ago
The Most Important Part of Your Sales Presentation Happens After the Sale
Go the extra mile for your client if you want to see them again.
Ask INSTORE1 month ago
Your Holiday Questions Answered, Including Security, Aged Inventory and Sales Presentation
Plus a tip for making shoppers feel comfortable in your 'decompression zone.'
Brainstorms1 month ago
Ever Considered Making Your Own Store Beverage? Here’s Why You Should
This jewelry store partnered with a local juice store to do it.
Buzz Session1 month ago
The Thing About Trunk Shows That Nobody Ever Told You
Our Brain Squad weighs in on what they wish they had known.
Inbox1 month ago
Webinar Love, Holiday Cheer and More of Your Letters to the Editor
Jewelers seem cautiously optimistic for holiday sales.
Hot Sellers2 months ago
The Hottest-Selling Jewelry From Last Month, According To The Brain Squad
Hearts On Fire took over the top spot.
Calendar2 months ago
Cyber Monday, Tick Tock Day and More Important December Dates for Jewelers
Be ready with the right questions on Christmas Eve.
Best Stores2 months ago
All In The Family
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
Editor's Note2 months ago
For Jewelry Retailers, Being With Family Often Means Being At Work
But most say they enjoy spending so much time with relatives.
Do You Or Don't You?2 months ago
Do You Accept Alternative Forms Of Payment? Here’s What Other Jewelers Say
Square and PayPal seem to be the most popular accepted forms.
Real Deal2 months ago
A Vendor Raises an Item’s Memo Price After It Is Sold. What Should This Store Owner Do?
The ring was sold for less than the vendor now wants for it.
Commentary: The Business2 months ago
Here’s How to Stay Customer-Focused During the Holiday Rush
No matter how many people on the sales floor, you must stick to the basics of customer service.
Get Inspired2 months ago
Third-Generation Jeweler Raises 29 Children on Texas Farm
It’s an international adoption story.
Tip Sheet2 months ago
How to Build Holiday Traffic, Keeping Your Staff Healthy, and More Tips for December
One jeweler keeps a "wellness box" in the store.
Real Deal2 months ago
How One Jeweler Raised a Stunning $100,000 for Charity
They did it in just eight months.
Best of The Best2 months ago
Tacos, Tequila and Tattoos: Gold Casters’ Contest Draws a Diverse Crowd in Bloomington, IN
Unusual event infuses King Baby jewelry line launch with excitement.
America's Coolest Stores2 months ago
Urban Planning Background Helps 4th-Gen Jeweler Find Perfect Location
Ohio store was once an airplane hangar.
New Arrivals2 months ago
From Vivid Colors to Subtle Shades, Here Is the Latest in Men’s Jewelry
See 18 new designs for men.
Best of The Best2 months ago
Santa Fe’s Reflective Jewelry Aligns with Owners’ Ethics
Fairtrade Gold designation puts the focus on miners.
David Brown2 months ago
Here’s How to Succeed at Succession Planning
Be sure to consider these four areas to prevent unnecessary conflict.
Tools and Services2 months ago
Become A Wizard, Newest Updates and More Service News This Month
Boost your business with these new offerings.
Dave Richardson2 months ago
Here’s Why Having a Mirror on Your Counter Is So Critical
It's not just vanity.
Tools and Services2 months ago
Upcoming Trade Shows, Stuller’s Newest Catalog and More Service News
Dates are almost here.
Jewelry Pro Gear2 months ago
From Gem-Covered Leggings to a New Diamond Screening Tool, You Need This Stuff for Your Store
These are the latest tools and baubles for jewelry pros.
Jewelry2 months ago
This Red Carpet Jewelry Trend Is Lighting Up The Faces of Celebrities
Earrings are ready for their closeup.
David Brown2 months ago
Why You Need to Talk to Your CPA ASAP
A conversation and some planning today can minimize your tax burden tomorrow.
David Geller2 months ago
Here’s What’s Really Keeping Jewelers From Having More Money
If you think it's low margins, you're wrong.
Inbox2 months ago
Holiday Readiness, Lab-Grown Pricing and More of Your Letters
One reader says dealers need to chill out.
Jewelry2 months ago
From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections
One cuff takes its inspiration from Frank Lloyd Wright's stained glass.
True Tales2 months ago
That Time the Manager Got Blown Across the Showroom By Electric Wires
The staff came to his rescue ... from mouth-to-mouth.
Shane Decker2 months ago
4 Sales Meetings You Must Hold Before the Holidays
Cover these topics to maximize your selling opportunities this season.
Commentary: The Business2 months ago
Million-Dollar Seller Achieves Jewelry Dreams
Aly Martinez builds on success.
Ask INSTORE2 months ago
How to Be Safe at Company Parties, the Best Interview Question for a Prospective Hire, and More of Your Questions Answered
Plus how to avoid becoming a mediocre business.
Products2 months ago
This Red Carpet Trend Left Cannes Film Festival-Goers Green with Envy
Angelina Jolie kicked off this "trend" a decade ago at the Academy Awards.
Calendar2 months ago
A Good Idea for Thanksgiving, and More Important Dates for November
Includes a fitting tribute to the quiz show Twenty Questions.
Columns2 months ago
Where Did All My Profits Go?
Understanding cash flow vs. profit can affect how you manage your business.
Editor's Note2 months ago
Why The Big Survey Should Be Invaluable to Business Planning
When 800 store owners talk, you should listen.
Commentary: The Business2 months ago
Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example
This client's phone manners left something to be desired.
Big Survey3 months ago
The Big Survey 2019: Big Data
THE BIG SURVEY 2019 Big Data The Basics Buying & Selling Operations & Marketing You, The Jeweler The Year Ahead Management & Staff Salary Big Data...
Uncategorized3 months ago
The Big Survey 2019: Buying & Selling
11. What are the three best performing brand-name jewelry lines that you carry? COMMENT: Gabriel and Stuller made it a three-peat, claiming the top two spots...
Manager's To Do3 months ago
Considering Store Layout, Guilt-Easing Gift Ideas, and More Manager’s To-Do Items for November
And here's a key scheduling tip for your holiday email marketing.
Dave Richardson3 months ago
Remember This Important Lesson on the Power of Posture
How a client stands may tell you what you need to know about whether they're ready to buy.
Products3 months ago
From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October
And don't miss these affordable, "hovering" pearls.
Best of The Best3 months ago
Borsheims Shareholders Weekend Demands All Hands on Deck
Hospitality crucial, no matter the size of your trunk show.
Inbox3 months ago
Fire Drill Feedback, Case Cleaning Results and More of Your Letters
One jeweler got taken for a ride by a client.
America's Coolest Stores3 months ago
New York’s Yaf Sparkle Excels at Hospitality
Creating an experience comes naturally.
Headlines3 months ago
The Big Survey 2019: Top Jewelry Brands Revealed
This year marks a three-peat.
Get Inspired3 months ago
Cullen Wulf Finds Humor in Weird Encounters
View his videos on instoremag.com.
Jewelry Pro Gear3 months ago
Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros
This stuff for your store includes a new mobile app for clienteling.
Jewelry3 months ago
This Red Carpet Trend Could Put You A-Head of Your Competition
Jewels for the hair continue to trend.
New Arrivals3 months ago
18 Of The Latest Must-Have Ring Styles For The Holidays
From thick bands to colored baubles, these rings are the ones your clients want to wear.
New Arrivals3 months ago
From Big Cuff Statements to Stacking Bangles, Here Are The Newest Bracelets
The wrist wants what it wants.
Ask INSTORE3 months ago
How to Promote Healthy Competition and More Of Your Questions Answered
It all depends on how you present it.
David Geller3 months ago
Can You Make Money at 12 Percent Margin? Yes, But Here’s What It Takes
As one factor decreases, another must increase.
Do You Or Don't You?3 months ago
Yes or No: Print Advertising for the Holidays?
Our Brain Squad weighs in.
Tip Sheet3 months ago
How to Engage Clients in Conversation, Being More Productive, and More Tips for October
It's also a good idea to hold store sales prior to December.
Jewelry Pro Gear3 months ago
A Portable Spectrometer, Cabinet Control Tech and More Pro Gear For Jewelers
This is the latest stuff you'll want in your store.
True Tales3 months ago
This Grandma Had An Unbelievable Plan to Escape If The Custom Design Estimate Was Too High
Even her grandkids were in on it.
Tools and Services3 months ago
Battery of Batteries, 2020 Jewelry Show and More Service News
Check these out.
David Geller3 months ago
What You Can Learn About Turn from Clothing and Furniture Stores
Hint: Turn more, earn more.
Hot Sellers4 months ago
The Hottest Sellers of August, According to Our Brain Squad
Two companies tied for most mentions.
America's Coolest Stores4 months ago
Portland, OR, Couple Fine-Tunes the No-Pressure Engagement Ring Sale
Website and window displays create perfect curb appeal.
Cover Stories4 months ago
12 Imaginative Ways to Reach Today’s Fickle Holiday Customer
Ideas to make sure stressed out shoppers find your store ... and what they’re looking for.
Editor's Note4 months ago
For Great Marketing Advice, Don’t Ask Our Editor-In-Chief
The good news is, your fellow retailers are doing awesome things.
Cover Stories4 months ago
10 Jewelry Display Mistakes to Avoid During the Holidays
Have you ever walked into a Target and it transports you directly into an idea or event to come? Take Memorial Day for example: baked beans,...
Brainstorms4 months ago
Here’s How to Take Your Holiday Cards to The Next Level
Technology makes it affordable.
Get Inspired4 months ago
Liz Saba’s San Diego Jewelry Store Reflects a Rock ‘n’ Roll Vibe
She was profiled in a book about the Southern California punk-rock scene.
America's Coolest Stores4 months ago
Regional Family-Owned Jewelry Company Expands Presence in New Hampshire
Bold, new store in Nashua embraces the future.
Tip Sheet4 months ago
How to Sell More ‘Spa Treatments’ for Jewelry, and More Tips for September
Millennial shoppers respond to education, privacy and transparency.
Buzz Session4 months ago
Here’s What Retailers Are Doing to Drive More Traffic This Holiday Season
Our Brain Squad shares their plans for fourth quarter.
Calendar4 months ago
Why National Bring Your Teddy Bear to Work Day Matters to Your Store, and More Important Dates for October
Don't miss your chance to capitalize on Emotional Intelligence Awareness Month.
Manager's To Do4 months ago
Holiday Planning, Social Media Tips And More To-Do Items for Managers in October
Be sure to clean your entire inventory and props — correctly.
Real Deal4 months ago
A Teenage Girl Steals Silver From a Store, But the Owner Recognizes Her. What Should He Do Next?
He's concerned about offending past and potential clients if he pursues her.
Columns4 months ago
How to Create a Feeding Frenzy In Your Store
Limited-quantity special offers can do more than build short-term traffic.
Shane Decker4 months ago
This Is the Fastest Way to Kill a Jewelry Sale … Even If You Mean Well
It's one of the surest ways to ruin a client's experience.
Inbox4 months ago
Readers’ Thoughts on America’s Coolest Stores and More Letters to the Editor
Most love it, but one said "cool smool."
Dave Richardson4 months ago
Bad News Deserves an Explanation, Not an Excuse
Here's how to talk to clients when expectations aren't met.
Jewelry Pro Gear4 months ago
A Magnetic Ring Builder, An Innovative Ring Remover and More Jewelry Pro Gear for September
This is the stuff you need for your store.
Best of The Best4 months ago
This Retailer Combined Diamonds with Donuts for a Sweet Event
Social media played a big role in drawing 50 new customers.
Do You Or Don't You?4 months ago
Try To Sell Wedding Bands With the Engagement Ring? Our Brain Squad Is Almost Split
Slightly more jewelers say 'don't do it.'
Products4 months ago
Brides Are Wearing This Red-Carpet-Inspired Diamond Jewelry, But It’s Not Rings
Hint: They're often delicate and lacy.
True Tales4 months ago
You Won’t Believe Why This Client Wouldn’t Take Her Engagement Ring
Hint: it wasn't the diamond she thought they had switched.
David Geller4 months ago
Here Are a Few Tips You Haven’t Seen to Make the Most of Your Bridal Custom Designs
They're simple yet brilliant.
Tools and Services4 months ago
The Gold Book from Royal Chain and More of This Month’s Service News
For true lovers of gold...
Manager's To Do5 months ago
A Trick to Selling More Platinum, And Other Manager’s To-Do Items for September
And here are some great tips for infographics in your store.
Products5 months ago
A Millennial-Focused Bridal Line and More New Collections for September
A sister line to Anzie launches.
Buzz Session5 months ago
Are Well-Researched Customers a Hindrance or an Opportunity? The Brain Squad Sounds Off
Depending on the information, it can be a bit of both.
Commentary: The Business5 months ago
How to Make Big Money on Lab-Grown Diamonds ⁠— Whether You Sell Them or Not
Take a stand and make some noise about it.
Cover Stories5 months ago
41 Surefire Ways to Make Your Bridal Business Stand Out
Experience. That’s the retail byword of the past few years. In no area of your business is experience more important than in the bridal category. Appropriately,...
Calendar5 months ago
Yarr! It’s International Talk Like a Pirate Day and More Important Dates for September
"I'll be paying top dollar for whatever golden loot ye've got stashed in your little treasure chest."
New Arrivals5 months ago
These are the Very Latest Engagement and Wedding Rings
From timeless to edgy, these bridal rings will turn heads this fall.
Columns5 months ago
Here are 4 Ways to Make Shopping with You Easier
When shopping is easy, people are more likely to buy.
Get Inspired5 months ago
Diamond-Focused Denver Jeweler Inspired by Her Clients’ Excitement
Millennial shoppers respond to education, privacy and transparency.
Editor's Note5 months ago
Today’s Bridal Client Requires A New Approach
Selection isn't enough anymore.
Shane Decker5 months ago
Did You Know that When You Close a Sale, You’re Helping Your Customer?
They want to leave with their chosen product in a bag.
Brainstorms5 months ago
Here’s an Event Idea That Could Go Viral on Social Media
Let your clients take selfies with your most spectacular jewelry.
Real Deal5 months ago
A Client Wants a Refund and Their Trade-In Back — But It’s Already Sold. What Should the Owner Do?
The client is threatening legal action.
Hot Sellers5 months ago
A National Bridal Report, Plus Which Products Were Hot In July
Small-town jewelers reported the biggest improvements in bridal sales.
Columns5 months ago
Five Steps for Making Your Bridal Business Hum Like a Well-Oiled Machine
Paying close attention to SKUs that generate special orders is one.
Ask INSTORE5 months ago
How to Tell When that Struggling New Hire Can’t be Saved, and More of Your Questions Answered
Also, the Golden Rule of Triggers and a better way to set goals.
Inbox5 months ago
On Successful Sale Events and More of Your Letters from August
One reader is looking for good ways to clear out her inventory dawgs.
Jewelry Pro Gear5 months ago
A 3-D Metal Printer, A Gem Popsocket and More Pro Gear for Jewelers
And don't miss this fascinating Peruvian mineral specimen.
Products5 months ago
A Luxury Watch Strap for Apple Watches, A Patented Ring That Won’t Spin and More Opening Lines for August
And don't miss this all-platinum collection of earrings.
Products5 months ago
This Red Carpet Trend Conjures Dorothy Entering The Land of Oz
Technicolor has nothing on this jewelry.
Hot Sellers6 months ago
What Were the Hottest Jewelry Brands for June? Here’s What Our Brain Squad Says
Stuller, Allison-Kaufman and Gabriel & Co. led the way.
Photo Gallery6 months ago
The Best of the Jeweler: Tim Searfoss Picks His Favorite Cartoon Creations
INSTORE's cartoonist shares some thoughts on his favorite works.
Calendar6 months ago
Remembering Woodstock, The Little One’s First Day in Kindergarten, and More Useful August Dates
You're always busy, but this month, get things done.
America's Coolest Stores6 months ago
Here Are This Year’s America’s Coolest Store Honorable Mentions
These 10 stores will be featured over the next year in INSTORE.
Editor's Note6 months ago
What Makes a Store Cool?
It's the special sauce of individuality.
America's Coolest Stores6 months ago
Nautical-Themed Vancouver Store Finds Room for Imagination
A more relaxed Erik Runyan Jewelers is rejuvenated in its new location.
America's Coolest Stores6 months ago
Kentucky’s EAT Gallery Offers a Window on the Gem World
International gem dealers remake small-town diner into a treasure chest of unique jewelry and art.
America's Coolest Stores6 months ago
This Cool Store Found The Best Interior Designer Possible: A Client
Marble walls and floors mix with suits-and-sneakers to create a classy yet friendly vibe.
America's Coolest Stores6 months ago
Wanna Buy a Watch Here? Join the Club
Ken Jacobs relocates his store and makes it even more inviting than before.
America's Coolest Stores6 months ago
Colorado Gallery-Style Store Creates Unique Customer Experience
Do touch the jewelry.
America's Coolest Stores6 months ago
Century-Old Charleston Store Thrives With the Philosophy of “Just Try It”
Travelers embrace Croghan's as their own.
JimmyCast6 months ago
Podcast: Hear Secrets of Cool From the Only Full-Time Employee of America’s Coolest Small Jewelry Store
At least a couple customers a week come in thinking it's a place to eat.
Get Inspired6 months ago
2018 Cool Store Winner Reveals What It Takes to Win
Julie Ettinger says the key to "cool" is passion.
America's Coolest Stores6 months ago
These Were Our Editors’ Favorite Cool Store Characteristics
INSTORE editors picked these stores as their top choices for interior, exterior, marketing and online presence.
Tools and Services6 months ago
New Tucson Event and More Service News for July-August
See what else is new for July and August.
Jewelry6 months ago
From Madly Creative to Modern Classics, Here Is the Latest in Pearl Jewelry
This is one of the hottest gemstones in jewelry today.
Manager's To Do6 months ago
Brush Up Your Credentials, Double-Check Pricing on Hot Sellers, and More Manager’s To-Dos for August
Your managerial planning for the month starts here.
Commentary: The Business6 months ago
Building Something Cool Means Having No Regrets, Says Stephen Webster
The designer pulled out all the stops to stand out with his Beverly Hills boutique.
America's Coolest Stores6 months ago
Meet the Judges of The 2019 America’s Coolest Stores Contest
The panel includes experts in store design, merchandising and retail, as well as jewelry designers and retailers.
Shane Decker6 months ago
What Not To Do During the First 30 Seconds of Any Sale
Huddling at the back is a big no-no.
Inbox6 months ago
Your Letters On The INSTORE Design Awards, the Return to The Sands, and More
Are retailers obligated to buy things back?
Do You Or Don't You?6 months ago
Discounts For Cash Payments? 6 Out of 10 Brain Squad Members Say Yes
Most jewelers will offer at least a small discount for dollars.
Products6 months ago
Game Of Thrones Talismans, Golden Circles and More New Collections
Plus ALOR's 40th anniversary collection.
True Tales6 months ago
The Sweet Taste of Vindication
A plate piled high with cookies can go a long way to remedying a false accusation.
David Brown6 months ago
Here’s How to Make Your Biggest Sale Ever … Again
To reproduce your highest-priced sale, you have to show the right product.
New Arrivals6 months ago
From Pendants to #NeckMess, These Necklace Styles Are Turning Heads
Today's necklace style is all about versatility.
Ask INSTORE6 months ago
What To Look For In a Mentor, How to Deal With Negative Employees, and More of Your Questions Answered
Ask your resident "Negative Nelly" these questions to get them thinking positively.
Jewelry Pro Gear7 months ago
New Color Grading Device, A Handmade Jewelry Dish and More Jewelry Pro Gear for July
This color grading device only weighs half a pound.
Sales Truth7 months ago
Never Be Afraid to Hop in a Car and Hand-Deliver an Item
You could make a customer for life.
Commentary: The Business7 months ago
To Stand Out From the Crowd, Build a Real Marketing Plan
A scattershot approach won’t work.
Buzz Session7 months ago
Jewelry Store Owners Sound Off On Sexual Harassment, Women’s Rights
Most of the female store owners in our Brain Squad feel our industry still has a ways to go.
Manager's To Do7 months ago
Fun, Sun and Strategy … And More Manager’s To-Do Items for July
Your managerial planning for the month starts here.
Calendar7 months ago
Halfway Point of The Year, America’s Birthday and More Important July Dates
And mark Seinfeld's cultural anniversary with an event "about nothing really."
Hot Sellers7 months ago
50% of Brain Squad Sees Growth In May, Plus Their Hot Selling Jewelry
Gabriel & Co. leads the way.
Brainstorms7 months ago
Sow Seeds of Disharmony In Your Customer’s Jewelry Box
A shiny, bright new thing can make everything else look dull and in need of replacement.
Editor's Note7 months ago
Why It’s Good To Remember Your Best Day Ever
Reliving your favorite memory in business could inspire you to even greater heights.
Get Inspired7 months ago
California Boutique Owner Connects With Women Who Love To Shop as Much as She Does
Curated collection appeals to self-purchasers.
Brainstorms7 months ago
Get Rid of That Hairy Arm!
A proven strategy to combat those people who always insist on last-minute changes.
Real Deal7 months ago
When A Bride-To-Be Threatens To Pull the Couple’s Business, How Should The Owner React?
The husband-to-be has been a loyal and good client.
Tip Sheet7 months ago
Saving the Boring Jobs for the Office, Watching TV with Purpose and More Tips for July
Plus, how to use questions to make yourself a better listener.
Tools and Services7 months ago
Jewelers of America’s First National Convention and More Service News for June
Everything new in June.
Best of The Best7 months ago
These Ocean City Jewelers Bury Treasure in the Sand
Promotional event benefits children’s charity.
Tools and Services7 months ago
Upcoming Trade Shows and More Service News for July
Dates are already here.
Jewelry Pro Gear7 months ago
Mobile Lab Service, A New Lightbox and More Jewelry Pro Gear For June
And don't miss the new iPhone that features an actual tourbillon.
Columns7 months ago
How Independent Jewelers Can Build a Strong Brand in a High-Tech World
Here are five ways to build a powerful brand while utilizing the latest tech in visual merchandising.
David Geller7 months ago
Close More Sales, Courtesy of David Geller’s Uncle Irv
These four “tricks” from an old sales pro will help you make more money in your store.
Jewelry7 months ago
Roman-Inspired Jewelry, Customizable Money Clips and More New Collections for June
And don't miss this collection based around "power words."
Benchmarks7 months ago
These Jewelry Stores Extend the Design Concept Into the Restroom
When designing your store, give the loo some love.
Tip Sheet7 months ago
Learning to Love PITA Customers and More Tips for June
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
Brand Portfolio7 months ago
Store Brands Its Nautical-Themed Identity
A quest for a canoe started it all.
David Geller7 months ago
Here’s How To Calculate How Much Your Jewelry Salespeople Should Earn
But that also requires that you let them make sales.
Jewelry7 months ago
This Overlooked Red Carpet Trend May Be The Most Popular With Your Customers
This style of jewelry is small, but it packs a big punch.
Shane Decker7 months ago
How to Close a Male Buyer When You Know the Female Wants the Product
He needs to hear her say "yes."
Hot Sellers7 months ago
Here Was The Best-Selling Jewelry in April, According To The INSTORE Brain Squad
Custom design and pearl jewelry led the way.
True Tales7 months ago
One-Legged Man Leaves Trail of Devastation In Search of Ice Cream
His parting words were, 'My wife is going to kill me.'
Commentary: The Business8 months ago
This Jeweler Says Brands Are Competing With Brick and Mortar
Retailer says he’s heard this story before.
Inbox8 months ago
Readers Sound Off On E-Commerce, Signet and Millennials
There's hope in the form of Generation Z.
Get Inspired8 months ago
Store Owner Finds Creative Spark Through Fashion, People and The Materials Themselves
She studied painting, graphic design and art history before landing on metalsmithing.
Calendar8 months ago
National Selfie Day, Audio Book Appreciation Day and More June Dates to Mark
Happy Birthday to You: The world's most sung song turns 160.
Manager's To Do8 months ago
An Action Plan for Vegas, Father’s Day Prep, A Risk Review and More Manager’s To-Do Actions for June
Inscribe these tips on your calendar to make this month more productive.
Get Inspired8 months ago
Father-Daughter Team Thrives on Creativity in Ottawa
At Goldart Jewellery Studio, custom design is personal.
Get Inspired8 months ago
Nothing Rattles Borsheims’ Gift Sales Supervisor
College soccer experience taught her focus, patience and how to succeed as part of a team.
Get Inspired8 months ago
New Orleans Jewelers Revel in Special Requests
Symmetry balances the creative mind and the hands of a master craftsman.
Get Inspired8 months ago
How Third-Generation Jeweler Joe Keith Romances His Job
His girlfriend, Sabrina Piccione, will join him at the store in time for Valentine’s Day.
Get Inspired8 months ago
Why Retailer, Classical Pianist and Zen Student Catherine Dining Loves New Beginnings
and you can too!
America's Coolest Stores8 months ago
Century-Old Store Embraces Change With Futuristic Features
Lighting and high-level interior design enhance a dramatic renovation.
New Arrivals8 months ago
Here Are 4 Jewelry Trends You Must Not Miss at the Vegas Shows
There's a shape, a color, a silhouette and a substance.
Editor's Note8 months ago
This Year’s INSTORE Design Awards Winners Followed In a Stellar Tradition
With 25 categories, many designers had the chance to shine.
INSTORE Design Awards8 months ago
Best Statement Piece – 2019 winner
WINNER : Assael Earrings in 18K yellow gold with Tahitian natural color cultured round pearls and hand-carved natural color green and deep black jade (14.32 TCW)...
INSTORE Design Awards8 months ago
Best Men’s Jewelry – 2019 winner
WINNER : Tavannes Watch Co. La Captiva Belt Watch with removable watch unit inside belt buckle made of titanium and leather $5,750 SIA MARAVELIAS: The uniqueness...
Commentary: The Business8 months ago
Here’s How One Retailer Makes the Most of the Vegas Shows
Step 1: Create a buying guide.
INSTORE Design Awards8 months ago
Best Earrings (Over $5,000) – 2019 Winners
WINNER : Oscar Heyman Platinum earrings with assorted shaped sapphires (31.89 TCW) and diamonds (1.57 TCW) $75,000 MARC MAJORS: Stunning pair of earrings! The bold color...
INSTORE Design Awards8 months ago
Best Earrings (Under $5,000) – 2019 Winners
WINNER : Alexis Barbeau Designs Sea Grass earrings with 14K gold starfish posts with baroque Tahitian Keshi pearls, Paraiba tourmaline and aquamarine cabochons, $4,000 MARC MAJORS:...
INSTORE Design Awards8 months ago
Best Bracelet (Over $5,000) – 2019 Winners
WINNER : Valani Atelier Octavie Emerald bracelet in 18K white gold with 54 emerald cut emeralds (23.37 TCW), 36 trillion cut emeralds (3.98 TCW), pear-shaped diamonds...
INSTORE Design Awards8 months ago
Best Bracelet (Under $5,000) – 2019 Winners
WINNER : E.L. Designs Ablaze bracelet in sterling silver and 14K gold with channel-set diamonds $858 MARC MAJORS: A nice contemporary bracelet for a good value....
INSTORE Design Awards8 months ago
Best Necklace (Over $5,000) – 2019 Winners
WINNER : Jye’s International 18K white gold and diamond charms on 36-inch chain featuring premium cut diamonds (6.32 TCW) $22,000 MARC MAJORS: This is a nicely...
INSTORE Design Awards8 months ago
Best Necklace (Under $5,000) – 2019 Winners
WINNER : Gabriel & Co. Art Moderne necklace in 14K white gold with Y-knot pavement diamond bar $1,555 MARC MAJORS: You’re covering a lot of ground...
INSTORE Design Awards8 months ago
Best Ring Over ($5,000) – 2019 Winners
WINNER : Annamaria Cammilli Firenze Sultana ring in 18K natural beige, ice white and lava black gold in company’s signature velvety matte finish with 192 white...
INSTORE Design Awards8 months ago
Best Ring (Under $5,000) – 2019 Winners
WINNER : Gabriel & Co. 14K white gold Lusso ring $4,025 ORIN AND TINA MAZZONI: A really cool ring! A great design for today’s woman. A...
Do You Or Don't You?8 months ago
7 Out Of 10 Jewelers Surveyed Will Do House Calls
Those that won't cite security concerns.
Buzz Session8 months ago
How Useful Are Trade Shows? Our Brain Squad Sounds Off (And Provides Suggestions)
Most think there are too many shows these days.
INSTORE Design Awards8 months ago
Best Engagement and Wedding Rings (Over$5,000) – 2019 Winners
WINNER : UNEEK Jewelry Le Pur et Simple split-shank French pavé 18K white gold setting with 5-carat cushion cut white diamond center (I, VS1) and white...
INSTORE Design Awards8 months ago
Best Engagement and Wedding Rings (Under $5,000) – 2019 Winners
WINNER : Bleu Royale/CrownRing Bridal House 14K yellow gold brushed wedding band with black diamonds (0.65 TCW) and handprinted enamel interior $3,599 MARC MAJORS: This is...
INSTORE Design Awards8 months ago
Best Platinum Jewelry – 2019 Winners
WINNER : Omi Prive Handcrafted platinum ring with 9.34-carat emerald cut sapphire with round sapphires (0.80 TCW), trapezoid diamonds (0.87 TCW), carre cut diamonds (0.95 TCW)...
Columns8 months ago
Why Google Is Allowing Longer Ads For Its Users
More copy yields better results.
Real Deal8 months ago
A Salesperson Discovers Her Store Owner Is Cheating Her Out of Commissions. How Should She Respond?
He lied to her about two huge sales.
Jewelry8 months ago
Here Is the Other Big Red Carpet Trend Besides Statement Necklaces and Linear Earrings
This diamond style comes in a variety of looks.
INSTORE Design Awards8 months ago
Best Silver Jewelry (Under $1,000) – 2019 Winners
WINNER : Adel Chefridi Lotus pendant in sterling silver with hand-engraved design and champagne diamond $425 SIA MARAVELIAS: This is the perfect necklace to wear with...
INSTORE Design Awards8 months ago
Alternative Materials – 2019 Winners
WINNER : Sarah Graham Metalsmithing Spiral band in 18K gold and oxidized cobalt chrome $4,830 MARC MAJORS: Very cool and edgy piece! This is a casual...
INSTORE Design Awards8 months ago
Best Silver Jewelry (Over $1,000) – 2019 Winners
WINNER : Dana Bronfman Constellation Bubble cuff in oxidized sterling silver; 18K white gold and 18K yellow gold settings with yellow and green rose cut diamonds...
INSTORE Design Awards8 months ago
Best Gold Jewelry (Over $5,000) – 2019 Winners
WINNER : Loren Nicole In The Nile cuff in 22K yellow gold and repousse with sapphire cabochons (20.95 TCW) and moonstone cabochons (6.35 TCW), $45,000 SIA...
INSTORE Design Awards8 months ago
Best Gold Jewelry (Under $5,000) – 2019 Winners
WINNER : Thorsten 14K rose gold and copper inlaid wedding band with beveled edges and white diamonds $1,199 SIA MARAVELIAS: I always appreciate the juxtaposition of...
INSTORE Design Awards8 months ago
Best Pearl Jewelry (Over $5,000) – 2019 winner
WINNER : Yoko London Stellar necklace with 34 Japanese Akoya pearls (4-8 mm) and diamonds (4.79 TCW) in 18K white gold. $28,000 SIA MARAVELIAS: For the...
INSTORE Design Awards8 months ago
Best Pearl Jewelry (Under $5,000) – 2019 winner
WINNER : Alexis Barbeau Designs Tahitian Lagoon earrings with 14K gold starfish posts with baroque Tahitian Heshi pearls, Paraiba tourmalines and sea grass textured caps for...
Best of The Best8 months ago
Florida-Based Mayors Jewelers Seeks Connection With Young Luxury Shoppers
The Watches of Switzerland invests in well-respected brand.
Ask INSTORE8 months ago
How to Get Chatty Cathy to Close the Dang Sale, and More of Your Questions Answered
Also, evading overtime and tips on displaying men's jewelry. (Hint: Not too close to the ladies' goods.)
David Brown8 months ago
5 Steps To Make Your Business More Salable
Build net profit and control your inventory tightly.
Jewelry8 months ago
Alex Woo in Enamel, Mia Katrin’s Himalayan Emeralds and More New Collections for Spring
From easy-breezy to deeply personal, these collections will appeal to a variety of clients.
Benchmarks8 months ago
Stores Create Displays That Are Made To Be Touched
Make some merchandise accessible.
INSTORE Design Awards8 months ago
Best Colored Stone Jewelry (Over $10,000) – 2019 winner
WINNER : Erica Courtney 18K yellow gold Mandalas pendant with 2.00-carat Brazilian Paraiba tourmaline and canary tourmalines (6.71 TCW), neon mint grossular garnets (1.32 TCW), Brazilian...
INSTORE Design Awards8 months ago
Best Colored Stone Jewelry (Under $10,000) – 2019 winner
WINNER : Debra Navarro Jackson hinged drop earrings with scapolite (23.25 TCW) in 18K recycled gold and sand-colored pave diamonds (0.52 TCW), $5,780 ORIN AND TINA...
INSTORE Design Awards8 months ago
Best Diamond Jewelry (Over $10,000) – 2019 winner
WINNER : Gabriel & Co. 18K white gold and diamond Art Moderne tennis bracelet. $15,640 ORIN AND TINA MAZZONI: Very eye-catching new look for a diamond...
INSTORE Design Awards8 months ago
Best Diamond Jewelry (Under $10,000) – 2019 winner
WINNER : Adel Chefridi Summer Night earrings in 18K yellow gold with diamonds (0.20 TCW) and emeralds in satin finish $7,885 PATRICIA FABER: Elegant earrings with...
Tools and Services8 months ago
Premier Peers, African School Campaign and More Service News for May
A trade show to help foster a sense of community ...
Tip Sheet8 months ago
Make Sure You’re Part of Your Charitable Giving, And More Tips for May
You'll get to meet more people and feel better about your involvement.
Best of The Best9 months ago
This Store’s Murder Mystery Killed at the Party
Events coordinator enlists customers to stage murder mystery she wrote herself.
New Arrivals9 months ago
From Multiple Piercings to Statement Pieces, Here Are The Latest Earring Styles
Linear movement and color make these jewels stand out.
Ask INSTORE9 months ago
What’s The Risk of Adding ‘Gift-Priced’ Items and More of Your Questions for May
Lowering threshold resistance without hurting your image is tricky. Here are some ideas.
Shane Decker9 months ago
Here’s How to Know How Much Technical Information to Give Your Clients
Asking questions and building value should guide your decisions.
Customer Types9 months ago
This Fierce Female Client Type Wants Jewelry As Powerful As She Is
Jewelry with meaning resonates particularly strongly with her.
Manager's To Do9 months ago
Add These Dates to Your To-Do List to Ensure a Productive May
Mother's Day, the Vegas shows, summer and more guarantee it will be a busy month.
Commentary: The Business9 months ago
Here’s How To Get Millennials’ Attention
Tell them your story, says fast-growing retailer.
Jewelry Pro Gear9 months ago
From a Bracelet Fastener to an Elephant Ring Dish, Here’s Some Cool Stuff for Your Store
The cheese board and knives by Stephen Webster are not to be missed.
Calendar9 months ago
May Day, Sea Monkey Day and More Important May Dates
One is a day to remind yourself that ultimately, you're selling emotional benefits.
Editor's Note9 months ago
Why Excuses Are The Enemy of Learning
To get better in business and life, you must first embrace failure.
Hot Sellers9 months ago
Here Are the Top Picks for March According to Our Brain Squad
Hearts on Fire took the top spot.
Real Deal9 months ago
This Client Asked the Owner to Lie for Him … But Should the Owner Have Said Yes?
He didn't want his wife to know how expensive the ring was.
Inbox9 months ago
Letters from Readers on Failure, Trade Shows and More
One reader advises making up for lost sales online with higher repair prices.
Cover Stories9 months ago
3 Simple Ways a “Good-Better-Best” Display Can Make You More Money
The success of these pricing strategies has been proven beyond dispute.
Cover Stories9 months ago
E-Commerce for Everyone: Let Your Customers Buy Something Where & When They Want To
E-commerce has been vilified by many independent retail jewelers as an under-cutting, price-conscious evil entity intent on stealing hard-earned business from brick-and-mortar stores while ripping their...
Do You Or Don't You?9 months ago
Only 31% of Surveyed Jewelers Have a Structured Onboarding Program for New Employees
Most feel they are too small to bother with it.
Brainstorms9 months ago
Here’s How to Get the Most Out of Employee ‘Collisions’ In Your Store
Three ideas to boost the likelihood of serendipitous encounters.
David Geller9 months ago
Why David Geller Says You Should Sell Lab-Grown Diamonds
You're a merchant, so sell the customer what they want.
Buzz Session9 months ago
How Weather Affects Jewelry Stores (Hint: Snow Brings Seniors with Watch Batteries)
Our Brain Squad divulges how weather affects jewelry shopping in their markets.
Editor's Note9 months ago
These Are The Three Factors Driving Revolution in the Jewelry Industry
All three are technology-based.
True Tales9 months ago
If She Didn’t Like the Platinum, She Really Won’t Like the Moissanite
This real customer wanted the sheen of sparkly copper.
Dave Richardson9 months ago
24 Verbal Buying Signals Your Sales Staff May Be Missing
Do this exercise to improve your team's closing ratio.
Cover Stories9 months ago
12 Jewelry Innovators Proving That the Revolution is Happening Now
What’s the value of a good idea? In the rapidly changing landscape of jewelry retail, your good idea could revitalize your business, if you have the...
Buzz Session9 months ago
Are Some Diamonds Still Overgraded? Here’s What Retailers Say
Our Brain Squad sounds off on diamond grading.
America's Coolest Stores9 months ago
This Cool Store’s Design Was Influenced by Aviation History
Contemporary design lends their building a new purpose.
True Tales9 months ago
A 5-Carat Diamond Wasn’t Big Enough for This Client
Go big or go home? A jeweler wishes this customer would.
Columns9 months ago
Here’s How the Power of Pictures Can Boost Your Online Success
Visual marketing can raise the shareability of your messages on social media.
David Brown9 months ago
How to Make The Most of Your Department Reports
Allocating the appropriate time, money and space to each department is critical to success.
Jewelry9 months ago
This Swingin’ Style Was All Over the Red Carpet This Season
Linear earrings graced the jawlines of style-setting stars.
America's Coolest Stores9 months ago
How These Cool Georgia Jewelers Reinvented Marketing
Focus on charity touches community.
Columns9 months ago
Want to Sell More Silver? Here Are 5 Ways to Do It
Female self-purchasers are key.
Shane Decker9 months ago
20 Things That Can Cause a Jeweler to Fail
Shane Decker says too many owners give up too quickly.
Cover Stories9 months ago
Virginia Jeweler Overcomes Heart Attack, Bankruptcy and Divorce in Personal Triumph
Jeweler David Nygaard recently won — then lost on a technicality — a city council seat, yet he remains upbeat about the future.
Inbox9 months ago
On Extreme Customer Service, Here Are Your Thoughts
Customer service makes or breaks a business. Occasionally you have to think outside of the box or go to the extreme to make a difference, so...
New Arrivals9 months ago
From Sterling Solo to Gemstone Complements, Here Is the Newest Silver Jewelry
These stunners are both beautiful and affordable.
Tip Sheet9 months ago
How to Become an Idea Machine, and More Tips for April
One tip involves a jeweler who allowed a client to pour his own gold.
Jewelry10 months ago
From Lab-Grown Lovelies to Royal Chain’s After The Ring Collection, These Are The Latest Jewelry Collections
Don't miss an audacious pearl collection as well.
Dave Richardson10 months ago
Why Ignoring Young Customers Could Come Back to Haunt You
Sales trainer David Richardson says this is an opportunity to make a client for life.
Tools and Services10 months ago
New Business Partnership, Year-Round Marketing Planner and More of April’s Service News
Don't miss the newest program from Greenland Ruby.
Jewelry Pro Gear10 months ago
From High-Security Earposts to Crystal Self-Care Products, Here’s The Latest Gear for Jewelry Pros
No jeweler should be without this fun stuff.
Ask INSTORE10 months ago
What’s a Fair Salary Plus Commission Rate and More of Your Questions for April
Bosses and workers often have different ideas on what’s equitable. Here’s how to make everyone happy.
Cover Stories10 months ago
Failure 2.0: Learn More, Hurt Less
Why failing spectacularly can be the best thing that’s ever happened to your business.
Calendar10 months ago
Siblings Day, National Volunteer Week and More Important April Dates
Seize on this date to own the ideas of truthfulness and trust in your community.
Manager's To Do10 months ago
Get Everything In Place For Mother’s Day, Spring Clean Your Shop and More To-Do Items for April
Your managerial planning for the month starts here.
Brand Portfolio10 months ago
Kentucky’s EAT Gallery Aims to Feed the Soul
Brand identity tied to neon sign.
Hot Sellers10 months ago
Gabriel & Co., Rolex and Lafonn Top Our Brain Squad’s Hot Brands for February
These were the styles our readers were reordering in March.
Brainstorms10 months ago
Why Alliteration Could Jazz Up Your Jingle
When you need a phrase to stick in the mind, try this trick of sound.
Tip Sheet10 months ago
The Best Question to Ask Job Candidates and More Tips for March
Don't miss "the right-hand close."
True Tales10 months ago
‘Even If You Were Cher, I Wouldn’t Loan You This Jewelry!’
An owner refuses to fall for this dumb yet real scam artist.
Jewelry Pro Gear10 months ago
Personalized Display Tray, A Glamorous Tea Strainer and More Jewelry Pro Gear for March
Stephen Webster's new tea strainer is a must-have.
Do You Or Don't You?10 months ago
Our Brain Squad Sounds Off On Security Guards
92% of all stores don't have one.
Real Deal10 months ago
When a University Foundation Director Calls Him on the Carpet, How Should This Store Owner React?
An appraiser undervalued a client's jewelry donation to the university.
Commentary: The Business10 months ago
How Failure Leads to Growth
If you don’t try, nothing will change, says growth expert Elle Hill.
David Geller10 months ago
How Geller’s Blue Book Came Out of Abject Failure
David Geller’s failure in business led to success as a retailer and later as a consultant.
David Brown10 months ago
What Business Owners Can Learn from Abraham Lincoln’s Failures
He would never have been in position to succeed if he hadn’t failed first.
Jewelry10 months ago
How Diamond Necklaces Heated Up the Golden Globes Red Carpet
Drop necklaces and chokers dominated.
Jewelry10 months ago
Dogs Doing Yoga, New Sarah Graham and More Opening Lines for March
From Celtic charms to cobalt chrome, these avant-garde designs will have customers swooning.
Commentary: The Business10 months ago
How I Win Over Young People Who ‘Don’t Like Jewelry’
Learn to sell jewelry as the powerful talisman it always has been.
Ask INSTORE10 months ago
How to Address Drama In Your Store and More of Your Questions Answered
Don't miss: How to avoid getting in a price war with a competitor.
Cover Stories10 months ago
100 Things a Jewelry Salesperson Should Never Do
Don't ask a customer their budget ... and 99 more sales no-nos.
America's Coolest Stores10 months ago
Grace-Themed Jewelry Gallery Reaches Out To Santa Fe
Creative decor stops shoppers in their tracks.
Editor's Note10 months ago
Our Editor-In-Chief Admits He Didn’t Know What WhatsApp Was … Do You?
Like other tech, it has the potential to make clients way happier with business owners.
Do You Or Don't You?10 months ago
Do You Use Messaging Apps to Contact Customers?
4 out of 5 Brain Squad members say no.
David Brown11 months ago
9 Ways to Unload Dead Inventory
When old inventory clogs the cash-flow arteries of your store, here’s how to clean it out.
Shane Decker11 months ago
Here’s the Most Important Area To Invest In As a Jewelry Store Owner
You're only as good as your people.
Manager's To Do11 months ago
Capitalizing on Valentine’s Engagement Sales, March Madness and More March To-Dos
Your managerial planning for the month starts here.
Commentary: The Business11 months ago
Want to Survive? Go Custom
Tapping into jewelry customers’ desire for individuality is the key to retail success.
Shane Decker11 months ago
How to Avoid 3 Security and Sales Risks
Secure sales techniques not only keep your jewelry safer, they make your clients happier, writes Shane Decker.
Cover Stories11 months ago
20 Ways You Can Deliver Jaw-Dropping Customer Service
JEWELERS DELIVER CHRISTMAS GIFTS in blizzards without the convenience of sleigh and flying reindeer. They whip up custom orders faster than the speed of a laser....
Best of The Best11 months ago
Cleveland Jewelry Store Wins Makeover from Jewelers for Children
Charitable giving yields rewards on many levels.
David Geller11 months ago
Here’s Why Coin Dealers Make More Profit Than Jewelers
It has a lot to do with a willingness to move quickly.
Gem Quiz11 months ago
Here’s the Answer to January’s Gem Quiz
And congratulations to our winner.
Inbox11 months ago
Your Letters on Retirement and Changes in the Jewelry Industry
Here are your letters-to-the-editor for this month.
Dave Richardson11 months ago
How Benjamin Franklin’s Strategy Could Help You Close More Sales
It involves looking at benefits versus concerns.
Brainstorms11 months ago
Want a Golden Opportunity? Sponsor a 14K Run
Sponsoring a 14K run will conjure thoughts of jewelry.
True Tales11 months ago
You Won’t Believe Why This Customer Returned a Ring
He had really high standards.

INSTOREMAG.COM

Instore Issue

From Gem-Rich One-Of-A-kind Earrings to Plique a Jour Enamel and Silver, These Are the Latest Jewelry Collections

Canadian Jeweler Explores Creativity with CAD Experiments

How To Decide Between Equal Job Candidates, Splitting Staff Chores and More of Your Questions Answered

Missouri Jewelry Store Expansion Creates Wow Experience

The First America’s Coolest Stores Winner Reflects on What It Means

Stuller Turns 50 and More Service News for January

Close the Gap Between Knowing & Doing

Make the Most of Blue Monday and More Important Dates for January

Stuck in a Rut? Take the Advice of Nike, and ‘Just Do It’

Family Dynamics, What Is Gold, Problems with Manufacturers, and More of Your Letters for January

Afraid to Discipline an Employee? Don’t Be

I Was Feeling Down Until This 94-Year-Old Client Reminded Me Why We Do What We Do

Why You Should Try Being Average for a Day

No Time to Train Your Team? Au Contraire. Here’s How You Do It

These Are the Brands Our Brain Squad Was Reordering in December

Do You Welcome Pets Into Your Store? Our Brain Squad Sounds Off

Jewelry Stores Make First Impressions Memorable

When a Once-Happy Client Sends Back a Damaged Ring and Demands a Refund, What Should the Store Owner Do?

Words to Avoid in Your Marketing, Being More Productive, and More Tips for January

From Gold Chain to Textured Treasures, These Are the Latest Collections in Gold

Here’s Why the New Age of Marketing Requires New Methods

Holiday Social Media Tips, How to Keep Spirits Bright, and More Manager’s To-Do Items for December

Want to Raise Repair Prices? Train Your Staff to Sell Them First

How the Power of Compounding Returns Can Make You Very Wealthy

When Planning Your Marketing for 2020, You Really Need to Consider These Factors

From Brazilian-Inspired Colors to Dog-Centric Designs, These Are December’s New Collections

How to Make Your Social Media SEO-Friendly

The Most Important Part of Your Sales Presentation Happens After the Sale

Your Holiday Questions Answered, Including Security, Aged Inventory and Sales Presentation

Ever Considered Making Your Own Store Beverage? Here’s Why You Should

The Thing About Trunk Shows That Nobody Ever Told You

Webinar Love, Holiday Cheer and More of Your Letters to the Editor

The Hottest-Selling Jewelry From Last Month, According To The Brain Squad

Cyber Monday, Tick Tock Day and More Important December Dates for Jewelers

All In The Family

For Jewelry Retailers, Being With Family Often Means Being At Work

Do You Accept Alternative Forms Of Payment? Here’s What Other Jewelers Say

A Vendor Raises an Item’s Memo Price After It Is Sold. What Should This Store Owner Do?

Here’s How to Stay Customer-Focused During the Holiday Rush

Third-Generation Jeweler Raises 29 Children on Texas Farm

How to Build Holiday Traffic, Keeping Your Staff Healthy, and More Tips for December

How One Jeweler Raised a Stunning $100,000 for Charity

Tacos, Tequila and Tattoos: Gold Casters’ Contest Draws a Diverse Crowd in Bloomington, IN

Urban Planning Background Helps 4th-Gen Jeweler Find Perfect Location

From Vivid Colors to Subtle Shades, Here Is the Latest in Men’s Jewelry

Santa Fe’s Reflective Jewelry Aligns with Owners’ Ethics

Here’s How to Succeed at Succession Planning

Become A Wizard, Newest Updates and More Service News This Month

Here’s Why Having a Mirror on Your Counter Is So Critical

Upcoming Trade Shows, Stuller’s Newest Catalog and More Service News

From Gem-Covered Leggings to a New Diamond Screening Tool, You Need This Stuff for Your Store

This Red Carpet Jewelry Trend Is Lighting Up The Faces of Celebrities

Why You Need to Talk to Your CPA ASAP

Here’s What’s Really Keeping Jewelers From Having More Money

Holiday Readiness, Lab-Grown Pricing and More of Your Letters

From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

That Time the Manager Got Blown Across the Showroom By Electric Wires

4 Sales Meetings You Must Hold Before the Holidays

Million-Dollar Seller Achieves Jewelry Dreams

How to Be Safe at Company Parties, the Best Interview Question for a Prospective Hire, and More of Your Questions Answered

This Red Carpet Trend Left Cannes Film Festival-Goers Green with Envy

A Good Idea for Thanksgiving, and More Important Dates for November

Where Did All My Profits Go?

Why The Big Survey Should Be Invaluable to Business Planning

Sometimes Firing a Jewelry Customer Is For the Best … And Here’s a Perfect Example

The Big Survey 2019: Big Data

The Big Survey 2019: Buying & Selling

Considering Store Layout, Guilt-Easing Gift Ideas, and More Manager’s To-Do Items for November

Remember This Important Lesson on the Power of Posture

From Antonini’s 100th Anniversary Collection to Lab-Grown Diamond Tennis Bracelets, These Are New Collections for October

Borsheims Shareholders Weekend Demands All Hands on Deck

Fire Drill Feedback, Case Cleaning Results and More of Your Letters

New York’s Yaf Sparkle Excels at Hospitality

The Big Survey 2019: Top Jewelry Brands Revealed

Cullen Wulf Finds Humor in Weird Encounters

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This Red Carpet Trend Could Put You A-Head of Your Competition

18 Of The Latest Must-Have Ring Styles For The Holidays