Get one free year of the best-loved publication for American jewelry retailers.
Here's the stuff you want for your jewelers and customers.
Here's what's new for April.
3 companies tied for the lead.
It's critical to remain calm and be proactive in your business.
Consider it horror therapy.
These were the customers that you hope get in and out before another client comes in.
Put him at ease In unfamiliar territory.
BEING A SMALL BUSINESS OWNER can necessitate looking foolish — such as when you tell your partners about your plan to let customers borrow replica diamond...
Lab-grown diamonds and micro-pavé top the list.
Monday is a good day for business.
Plus comments on our "Future Is Female" story.
It’s about volume, not margin, writes retailer Brian McCall.
Plus a rare opportunity from VAWAA.
The husband is likely to refuse to pay the charge.
Shoppers watch as gems are transformed.
Plus a great way to take care of local moms ahead of Mother's Day.
Marketing campaigns focus on custom design.
E-commerce website adds to universal appeal of log-cabin business.
Scarlett Johansson shone in this earring style at the Oscars.
With a special focus on bracelets.
The jeweler and business coach notices what makes money for his clients.
Including advice on specific software to use on your website.
Learn how to build value, rather than costing yourself profits.
Consider both what they're looking for and where they live, says Andrea Hill.
Their preconceived idea of cost could be getting in the way.
These are the questions to ask yourself.
Plus how to get better at small talk.
She’s in love with opals and pearls.
This is a prime planning season for bridal and the end-of-year holidays.
Tee staff up for a "hole in one" as golf heads to Augusta.
These are services that they simply can't offer ... but you can.
Self-purchasers will go gaga for these 18 delectable creations.
I am probably the oldest known green pigment.
Perks include luxury lounge and world travel.
Plus, how to get your staff to actually listen more.
Plus solutions to preventing and/or reducing property damage and business interruption loss.
They knew that the biggest risk of all was to stay still.
Gabriel & Co. led by a landslide.
This is the time to get your ducks in a row for spring and Mother's Day.
And tag, you're it on National Proposal Day.
Serving your online clients requires a human touch.
Charging more to every customer helps pay for damages that your store covers.
These colorful gems will brighten your showcases.
Plus a free Winter Survival Guide from CG Creations.
Those are the gambles most likely to pay off.
It's a tip from Michael Kors.
The better the chair, the more likely the client is to buy.
Plus candy-colored creations from a Berlin-based designer.
If they don't do it, they risk losing their top salesperson.
Several readers enjoyed INSTORE's "Knowing vs. Doing" story.
Our Brain Squad sounds off on why they do or don't have one.
One says that if it is, he might as well fire his salespeople and hire clerks from Walmart.
Gesture generates goodwill.
The Women’s Jewelry Association empowers women to lead and succeed.
Exhibitions add a layer of customer experience.
Make your store’s displays truly unforgettable and more!
Stephenie Bjorkman inspired by sunsets and mountain views.
And here's a cool way to present newly-cleaned jewelry in a way you've never thought of.
He made the mistake of calling his friend to let him know before he fired the son.
And don't miss this DIY jewelry book ... a nice gift for aspiring jewelers.
Plus a Greek interpretation on the classic triangle motif.
It starts with getting the groom-to-be involved.
Charlize Theron wore the style at the Critics Choice Awards.
Here's how to make closing sales easier, says Shane Decker.
Rather than creating an average experience, consider what an 11-star experience would look like.
It's about managing your inventory and marketing correctly.
These are the three main factors to consider when taking on debt.
Plus, what's a fair repair warranty?
Start with a welcoming attitude and a full-length mirror.
Two tales of misjudged looks.
Romance the item and the reason they came in, and you’ll close more sales.
An open, airy store design eases threshold resistance.
Her travel-themed jewelry is a hit with tourists and locals alike.
It's the secret formula to habit change.
Beam back Facebook Live posts from your next trade show.
This is the time to get your strategy in order for the year.
Many in the business are adjusting their mindset as women’s purchasing power explodes.
Female store owners find strength in numbers while bringing balance to the jewelry industry.
Most do, but barely ... and for a variety of reasons.
Some vacation, others party, and some just sleep.
Consider what makes e-commerce great and integrate those ideas.
One store owner says working with family almost blew up two relationships.
It begins by focusing your advertising on ideas rather than products.
Rolex was at the top, with John Hardy close behind.
Here's how it can change yours too.
Robin Lies loves to grant customer wishes.
Emma Stone, Zoe Kravitz and Rooney Mara all chose understated elegance.
It's a leap year – that means one more marketing opportunity.
Plus an interesting new take on pearls from Mastoloni.
He's rewarded by customers with trays of cookies.
Plus how to market your engraving capabilities.
Mitchum Jewelers takes interior design to the next level.
Cool stores encourage customers to hang out, says owner Brett Weiler.
Plus a private online community by WJA.
Blogging may seem so ten years ago, but it’s critical to online success.
There’s a chance you’ve stood here before: on the cusp of a new year, pledging to yourself that this time, things will be different. You’ll implement...
It's 2020, so make sure your vision is clear.
Our editor-in-chief's favorite strategy to move from knowing to doing is "ready-fire-aim."
Your other employees will be encouraged when it's deserved.
She helped break this jeweler out of the blues.
It will change your mindset.
Take full advantage of every minute to make your sales team better.
Pandora led the way.
4 out of 5 readers say yes.
Retailers employ doors, signs, seating and clocks to make entryways unforgettable.
The ring is scuffed and dented after just a year's worth of wear.
Plus how to conquer the need for immediate gratification.
This powerhouse precious metal doesn't need any help to be remarkable.
The good news is there are ways to do it affordably.
Be sure your staff are prepared both mentally and physically.
Confidence and knowledge will convince clients it's worth it.
Start early and continue to reinvest.
It's not just about a budget; consider your messaging as well.
This jewelry is sure to make waves.
These three tips can help drive more traffic to your website.
Go the extra mile for your client if you want to see them again.
Plus a tip for making shoppers feel comfortable in your 'decompression zone.'
This jewelry store partnered with a local juice store to do it.
Our Brain Squad weighs in on what they wish they had known.
Jewelers seem cautiously optimistic for holiday sales.
Hearts On Fire took over the top spot.
Be ready with the right questions on Christmas Eve.
At INSTORE, we often refer to family-owned jewelry stores as being the heart of the independent retail jewelry business. So, for our December issue, we’ve collected...
But most say they enjoy spending so much time with relatives.
Square and PayPal seem to be the most popular accepted forms.
The ring was sold for less than the vendor now wants for it.
No matter how many people on the sales floor, you must stick to the basics of customer service.
It’s an international adoption story.
One jeweler keeps a "wellness box" in the store.
They did it in just eight months.
Unusual event infuses King Baby jewelry line launch with excitement.
Ohio store was once an airplane hangar.
See 18 new designs for men.
Fairtrade Gold designation puts the focus on miners.
Be sure to consider these four areas to prevent unnecessary conflict.
Boost your business with these new offerings.
It's not just vanity.
Dates are almost here.
These are the latest tools and baubles for jewelry pros.
Earrings are ready for their closeup.
A conversation and some planning today can minimize your tax burden tomorrow.
If you think it's low margins, you're wrong.
One reader says dealers need to chill out.
One cuff takes its inspiration from Frank Lloyd Wright's stained glass.
The staff came to his rescue ... from mouth-to-mouth.
Cover these topics to maximize your selling opportunities this season.
Aly Martinez builds on success.
Plus how to avoid becoming a mediocre business.
Angelina Jolie kicked off this trend a decade ago at the Academy Awards.
Includes a fitting tribute to the quiz show Twenty Questions.
Understanding cash flow vs. profit can affect how you manage your business.
When 800 store owners talk, you should listen.
This client's phone manners left something to be desired.
THE BIG SURVEY 2019 Big Data The Basics Buying & Selling Operations & Marketing You, The Jeweler The Year Ahead Management & Staff Salary Big Data...
11. What are the three best performing brand-name jewelry lines that you carry? COMMENT: Gabriel and Stuller made it a three-peat, claiming the top two spots...
And here's a key scheduling tip for your holiday email marketing.
How a client stands may tell you what you need to know about whether they're ready to buy.
30. What’s your favorite “work” part of business (that which gives you the most intrinsic satisfaction and engages you the most)? Selling to customers 42% Sitting...
20. In the last decade, have any of these dates on the calendar become significantly less important to your business? Prom Season 54% Father’s Day 53%...
60. Check off the benefits you provide to staff (mark all that apply): COMMENT: Our data shows that store owners are providing fewer and fewer benefits...
50. How would you characterize your leadership style? Visionary 39% Democratic 34% Servant 17% Autocratic 8% Hands off 7% 51. In what area have you improved...
And don't miss these affordable, "hovering" pearls.
Don't miss the results of the biggest, most comprehensive annual survey of U.S. jewelers.
POLITICS It’s been called the era of outrage. And sure enough, jewelers are finding themselves getting irked more often. Whether it starts with the political issues,...
Hospitality crucial, no matter the size of your trunk show.
One jeweler got taken for a ride by a client.
Creating an experience comes naturally.
This year marks a three-peat.
View his videos on instoremag.com.
This stuff for your store includes a new mobile app for clienteling.
Jewels for the hair continue to trend.
From thick bands to colored baubles, these rings are the ones your clients want to wear.
The wrist wants what it wants.
It all depends on how you present it.
As one factor decreases, another must increase.
Our Brain Squad weighs in.
It's also a good idea to hold store sales prior to December.
This is the latest stuff you'll want in your store.
Even her grandkids were in on it.
Check these out.
Hint: Turn more, earn more.
Gabriel & Co. and Stuller led the way this month.
Website and window displays create perfect curb appeal.
Ideas to make sure stressed out shoppers find your store ... and what they’re looking for.
The good news is, your fellow retailers are doing awesome things.
Have you ever walked into a Target and it transports you directly into an idea or event to come? Take Memorial Day for example: baked beans,...
Technology makes it affordable.
She was profiled in a book about the Southern California punk-rock scene.
Bold, new store in Nashua embraces the future.
Millennial shoppers respond to education, privacy and transparency.
Our Brain Squad shares their plans for fourth quarter.
Don't miss your chance to capitalize on Emotional Intelligence Awareness Month.
Be sure to clean your entire inventory and props — correctly.
He's concerned about offending past and potential clients if he pursues her.
Limited-quantity special offers can do more than build short-term traffic.
It's one of the surest ways to ruin a client's experience.
Most love it, but one said "cool smool."
Here's how to talk to clients when expectations aren't met.
This is the stuff you need for your store.
Social media played a big role in drawing 50 new customers.
Slightly more jewelers say 'don't do it.'
Hint: They're often delicate and lacy.
Hint: it wasn't the diamond she thought they had switched.
They're simple yet brilliant.
For true lovers of gold...
And here are some great tips for infographics in your store.
A sister line to Anzie launches.
Depending on the information, it can be a bit of both.
Take a stand and make some noise about it.
Experience. That’s the retail byword of the past few years. In no area of your business is experience more important than in the bridal category. Appropriately,...
"I'll be paying top dollar for whatever golden loot ye've got stashed in your little treasure chest."
From timeless to edgy, these bridal rings will turn heads this fall.
When shopping is easy, people are more likely to buy.
Selection isn't enough anymore.
They want to leave with their chosen product in a bag.
Let your clients take selfies with your most spectacular jewelry.
The client is threatening legal action.
Small-town jewelers reported the biggest improvements in bridal sales.
Paying close attention to SKUs that generate special orders is one.
Also, the Golden Rule of Triggers and a better way to set goals.
One reader is looking for good ways to clear out her inventory dawgs.
And don't miss this fascinating Peruvian mineral specimen.
And don't miss this all-platinum collection of earrings.
Technicolor has nothing on this jewelry.
Stuller, Allison-Kaufman and Gabriel & Co. led the way.
INSTORE's cartoonist shares some thoughts on his favorite works.
You're always busy, but this month, get things done.
These 10 stores will be featured over the next year in INSTORE.
It's the special sauce of individuality.
A more relaxed Erik Runyan Jewelers is rejuvenated in its new location.
International gem dealers remake small-town diner into a treasure chest of unique jewelry and art.
Marble walls and floors mix with suits-and-sneakers to create a classy yet friendly vibe.
Ken Jacobs relocates his store and makes it even more inviting than before.
Do touch the jewelry.
Travelers embrace Croghan's as their own.
At least a couple customers a week come in thinking it's a place to eat.
Julie Ettinger says the key to "cool" is passion.
INSTORE editors picked these stores as their top choices for interior, exterior, marketing and online presence.
See what else is new for July and August.
This is one of the hottest gemstones in jewelry today.
Your managerial planning for the month starts here.
The designer pulled out all the stops to stand out with his Beverly Hills boutique.
The panel includes experts in store design, merchandising and retail, as well as jewelry designers and retailers.
Huddling at the back is a big no-no.
Are retailers obligated to buy things back?
Most jewelers will offer at least a small discount for dollars.
Plus ALOR's 40th anniversary collection.
A plate piled high with cookies can go a long way to remedying a false accusation.
To reproduce your highest-priced sale, you have to show the right product.
Today's necklace style is all about versatility.
Ask your resident "Negative Nelly" these questions to get them thinking positively.
This color grading device only weighs half a pound.
You could make a customer for life.
A scattershot approach won’t work.
Most of the female store owners in our Brain Squad feel our industry still has a ways to go.
And mark Seinfeld's cultural anniversary with an event "about nothing really."
Gabriel & Co., Stuller and Pandora working well for jewelers.
A shiny, bright new thing can make everything else look dull and in need of replacement.
Reliving your favorite memory in business could inspire you to even greater heights.
Curated collection appeals to self-purchasers.
A proven strategy to combat those people who always insist on last-minute changes.
The husband-to-be has been a loyal and good client.
Plus, how to use questions to make yourself a better listener.
Everything new in June.
Promotional event benefits children’s charity.
Dates are already here.
And don't miss the new iPhone that features an actual tourbillon.
Here are five ways to build a powerful brand while utilizing the latest tech in visual merchandising.
These four “tricks” from an old sales pro will help you make more money in your store.
And don't miss Ayva Jewelry's collection based around "power words."
When designing your store, give the loo some love.
When starting out, go bold and quirky (just not weird), and the secret to a perfect break.
A quest for a canoe started it all.
But that also requires that you let them make sales.
This style of jewelry is small, but it packs a big punch.
He needs to hear her say "yes."
Custom design and pearl jewelry led the way.
His parting words were, 'My wife is going to kill me.'
Retailer says he’s heard this story before.
There's hope in the form of Generation Z.
She studied painting, graphic design and art history before landing on metalsmithing.
Happy Birthday to You: The world's most sung song turns 160.
Inscribe these tips on your calendar to make this month more productive.
At Goldart Jewellery Studio, custom design is personal.
College soccer experience taught her focus, patience and how to succeed as part of a team.
Symmetry balances the creative mind and the hands of a master craftsman.
His girlfriend, Sabrina Piccione, will join him at the store in time for Valentine’s Day.
and you can too!
Lighting and high-level interior design enhance a dramatic renovation.
There's a shape, a color, a silhouette and a substance.
With 25 categories, many designers had the chance to shine.
WINNER : Assael Earrings in 18K yellow gold with Tahitian natural color cultured round pearls and hand-carved natural color green and deep black jade (14.32 TCW)...
WINNER : Tavannes Watch Co. La Captiva Belt Watch with removable watch unit inside belt buckle made of titanium and leather $5,750 SIA MARAVELIAS: The uniqueness...
Step 1: Create a buying guide.
WINNER : Oscar Heyman Platinum earrings with assorted shaped sapphires (31.89 TCW) and diamonds (1.57 TCW) $75,000 MARC MAJORS: Stunning pair of earrings! The bold color...
WINNER : Alexis Barbeau Designs Sea Grass earrings with 14K gold starfish posts with baroque Tahitian Keshi pearls, Paraiba tourmaline and aquamarine cabochons, $4,000 MARC MAJORS:...
WINNER : Valani Atelier Octavie Emerald bracelet in 18K white gold with 54 emerald cut emeralds (23.37 TCW), 36 trillion cut emeralds (3.98 TCW), pear-shaped diamonds...
WINNER : E.L. Designs Ablaze bracelet in sterling silver and 14K gold with channel-set diamonds $858 MARC MAJORS: A nice contemporary bracelet for a good value....
WINNER : Jye’s International 18K white gold and diamond charms on 36-inch chain featuring premium cut diamonds (6.32 TCW) $22,000 MARC MAJORS: This is a nicely...
WINNER : Gabriel & Co. Art Moderne necklace in 14K white gold with Y-knot pavement diamond bar $1,555 MARC MAJORS: You’re covering a lot of ground...
WINNER : Annamaria Cammilli Firenze Sultana ring in 18K natural beige, ice white and lava black gold in company’s signature velvety matte finish with 192 white...
WINNER : Gabriel & Co. 14K white gold Lusso ring $4,025 ORIN AND TINA MAZZONI: A really cool ring! A great design for today’s woman. A...
Those that won't cite security concerns.
Most think there are too many shows these days.
WINNER : UNEEK Jewelry Le Pur et Simple split-shank French pavé 18K white gold setting with 5-carat cushion cut white diamond center (I, VS1) and white...
WINNER : Bleu Royale/CrownRing Bridal House 14K yellow gold brushed wedding band with black diamonds (0.65 TCW) and handprinted enamel interior $3,599 MARC MAJORS: This is...
WINNER : Omi Prive Handcrafted platinum ring with 9.34-carat emerald cut sapphire with round sapphires (0.80 TCW), trapezoid diamonds (0.87 TCW), carre cut diamonds (0.95 TCW)...
More copy yields better results.
He lied to her about two huge sales.
This diamond style comes in a variety of looks.
WINNER : Adel Chefridi Lotus pendant in sterling silver with hand-engraved design and champagne diamond $425 SIA MARAVELIAS: This is the perfect necklace to wear with...
WINNER : Sarah Graham Metalsmithing Spiral band in 18K gold and oxidized cobalt chrome $4,830 MARC MAJORS: Very cool and edgy piece! This is a casual...
WINNER : Dana Bronfman Constellation Bubble cuff in oxidized sterling silver; 18K white gold and 18K yellow gold settings with yellow and green rose cut diamonds...