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Those who do use incentives, texts or phone calls to bring them back.
Summer is a time for fun, events and, let’s not forget, hot dogs.
Zorells aims to “spoil their clients rotten.”
When a client receives a lower color grade report on a purchased diamond, he asks for a partial refund.
Achieving the correct balance will keep your business healthy and ready for growth.
The custom job involved two wedding bands, a bullet casing … and a suicide.
Viral video rallies community to move past pandemic shutdowns.
Several readers state they moved to appointment-only models going forward.
Want to know how to sell more family jewelry and EAT your way to the top of Google’s rankings? Read on.
Regardless of your stance on them, they’re changing the bridal conversation.
Including two that feature lab-grown diamonds.
Millennials are willing to wait for the ring of their dreams.
Stuller led the way.
It costs you little, and it helps create clients for life.
Plus, the reason why 70 percent is good enough.
Make sure form follows function at the cash wrap.
Banquet will be held on Jan. 15, 2022.
Diamond specialist offers options for everyone.
Lab-grown diamonds, custom design and millennial buying habits lead the responses.
These are the latest jewelry collections.
Consistent ad spending creates opportunity, even in tough times.
One of the most hectic and busy trade shows is (finally!) upon us.
To earn their business, retailers need to stand for something, embrace technology and understand the path to purchase.
Working with social-media influencers brings myriad opportunities.
Plus an affordable stick that makes on-the-go jewelry touchups a cinch.
When it came to finger bling, the stars maxed it out this year.
Reward confessions (and the lessons learned) with a stuffed toy.
Understand what they want, and you’ll sell more engagement rings.
Here’s how to add another profit center to your business.
$500 toward redesigns is key to success of auction packages.
Here’s how you can add value to shopping local through marketing.
And don’t forget to do something special for July 4.
The right CRM platform will grow not just immediate sales, but client loyalty as well.
Tailor your messages to the recipient for best results.
Build a video vault, find an arts fair and get serious about grabbing some time off.
On Splurge Day, your customers should be thinking about one place: your store.
From romantic to modern, these are the latest swoon-worthy styles.
Plus the coolest Batman clock ever created.
What should a retailer do?
Many said “none at all,” while others acknowledge their influence.
Earrings, bracelets and necklaces can also be stacked.
The medium matters less than how you interact with consumers.
Times of upheaval often precede periods of innovation.
Follow this advice, and your team will emerge well-trained in six months.
When that inevitable stare-down over prices occurs, don’t blink, says Shane Decker.
From abstract to dainty, earrings are in high demand.
Plus a new twist on wish lists and an interesting employee incentive.
It’s time to treat your online business as more than just a digital catalog.
Let your employees know how you like to operate.
Employee discounts? Geller has the answer.
T Lee’s personal style isn’t stifled by client demands.
This service allows customers to design their own custom rings.
A background in hospitality helps in luxury retail.
Plus another customer who had a funny sign-off.
Should the jeweler have asked for a deposit earlier in the process?
Many are fully vaccinated and ready to see jewelry in person.
They also report on what jewelry sold best for them.
It starts with your business philosophy and goes to training.
Plus an opinion on in-store events.
Check out these ideas for small promotions throughout the month.
Save money in your shop by ensuring that only what’s needed gets used.
Plus an answer to the question of how much to charge employees for jewelry.
Hearts aren’t just for Valentine’s Day anymore.c
You do it by creating a Brand Messaging Guide.
And these were the brands and jewelry that performed best for them.
Sharing a story like this makes the entire group less inhibited.
40% say they do display at least some prices.
Our lead story in April tells a few of the many survival stories.
Store designer Jesse Balaity explains out how retailers can plan for a healthier future.
These are the latest reader letters.
Everything from Jethro Tull to glassblowing to INSTORE Magazine.
Silver isn’t just affordable; it’s got a beauty all its own.
Plus, why you really should stop saying “should.”
There’s more to this time of year than chocolate eggs – as good as they are!
Listen with your eyes to know when the customer is in the 30-second window.
You don't have to do it all. In fact, it's better if you don't.
Joseph Villarreal understands the difference between price and value.
Unprecedented times call for inventive solutions.
Zendaya in Bulgari at The Emmys proves this big trend is here to stay.
Plus, check out Gübelin Academy's new online course.
But they won’t buy unless you have what they want.
Jeweler finds deep meaning in everyday life.
One tried to lick her finger to take off her ring, with even more gross results than usual.
“Brax Girl” campaign features clients as models.
The focus is on making connections.
Is the store liable, and should anything have been done differently?
Plus a new product bundle that helps your clients care for their jewelry.
It’s a slow time, try this experiment in management as well.
And how to deal with clients who complain of metal allergies.
Including one that uses origami as its inspiration.
Those who augment their brick-and-mortar location with an online presence are winning.
Visualize “the unfinish line” in a race.
And it’s time to finalize plans for any upcoming summer events.
Business includes space for studio and classes.
Digital opportunities aren’t limited to driving store traffic.
Cross-promoting boosts page views and leads to sales.
Readers share their thoughts on the current state of jewelry retailing.
Four steps to turning that online conversation into a sale.
Plus a new book on how to buy vintage jewelry.
He was rushed to the hospital with heart problems. Now he has a management problem.
From social media to websites to reviews, jewelers are in the online mix.
And an exercise where you imagine you’re a hotshot consultant.
Plus date updates on industry events.
Offer education to involve younger customers in the jewelry world.
A jeweler’s time is worth more than you may think.
Everyone has a different perspective. So who do you trust?
Half say they use it and half say they don’t.
You’ll love the cheerful colors and smile-worthy shapes.
One of them involves setting healthy time boundaries.
This husband had no choice but to buy jewelry.
A robust e-commerce presence is the secret to success in 2021.
The focus is on the customer experience.
Pearls, lab-grown diamonds and custom jewelry were mentioned often.
Here’s how jewelry retailers can achieve innovation through sanitation.
Including pendants that feature tiny kaleidoscopes.
And carve out some time for your employees to shop your competition.
The stance was related to immigration.
If your advertising seems rote, it probably is. Here’s how to fix it.
Ceiling “clouds” create intimate areas where needed.
From inventory to marketing, here’s what jewelry retailers need to do to succeed.
And don’t let National Puppy Day go to the dogs.
And be wary of pay-per-click campaigns.
Curated selection of diamonds improving bridal business.
He really made himself at home.
A disgruntled ex-employee is behind the attacks.
Plus our reader thoughts on our 'Take Off That Hat!' lead story.
Plus a new must-have book for Rolex lovers.
Plus how creative to get in your copywriting for employment advertising.
Plus Lashbrook and Mercury Free Mining join hands for a common mission.
18 of the latest creations in color, right here.
Plus an illusion that makes you see this jewelry in 3-D.
Beware these factors if you want to succeed in retail.
Plus a good reason to keep price points low for Valentine’s.
Some say it’s a nice conversion opportunity.
Sometimes, you may miss the jewelry retail forest for the trees.
Here’s what’s “in” and what’s “out” for the jewelry business.
Here’s how to translate your in-store experience to remote shoppers.
Chandeliers are reimagined as vehicles of self-expression.
Several Brain Squad members said, “Expect the unexpected.”
She also relates two heart-warming client stories.
These are some ways to respond to indecision on the part of your clients.
Plus some tips for freshening up the store.
Ken Jacobs' love of collecting led to an unexpected career.
The trend continued strongly at the People's Choice Awards.
Here was the jewelry that performed best over the holiday season.
How to tune out the noise and focus on what’s best about our digital world.
How should this store owner react?
Designer leads clients on a sentimental journey.
Here are 18 new jewelry creations in gold.
Including an Art Deco-inspired line in silver with CZs.
Plus new geode planters.
Check out the strands worn by Julia Garner at The Emmy Awards.
Get in alignment!
Familiarity can breed ignorance, while a fresh perspective leads to knowledge.
Ostbye tops the list.
California retailer draws on relationships to make philanthropy work.
More than 200 Brain Squad members weighed in.
Our Brain Squad describes what “cool retail” is for them.
It was a team effort for Mark Loren Designs.
Plus a criticism for those who take in jewelry they can’t fix.
Promoting this under-appreciated holiday often leads to bigger sales.
Including advice on holding a “progressive sale” for Valentine’s.
Retailer launches e-commerce website for fandom wearable art.
The answer is to be more specific in who you are targeting.
Don't forget 'tax-free monies' you may have received from the Small Business Administration.
And the answer to who should pay shipping for memo goods.
Not only can it keep costs under control, but it can measure staff success.
There are new strategies to help drive sales.
Jacob Wosinski specializes in one-of-a-kind works of wearable art.
Plus, tips on removing glitter from the carpet.
And be sure to read this tip on making your website more accessible to all users.
Customers crave transparency.
Lustre by Adolf looks to the future.
Time is at a premium these days, and jewelry store owners need
to consider which roles they can relinquish. Here are some pointers and possibilities.
Plus a Tarot-inspired jewelry case with anti-tarnish technology.
Reminders set in jewelry include ‘B Strong’ and ‘B Limitless,’ among others.
Plus one new collection inspired by Puerto Rico.
Readers share thoughts on what's happening.
Join the second edition of Katerina Perez's exclusive six-week course.
It can help you remember what's important going into the season.
Gabriel & Co. tops the list.
It's called the register round-up.
Letters to the editor this month run the gamut.
These intrepid designs reveal the wearer’s style in a variety of ways.
Everything else is uncertain.
Those that don't often turn the extra money into bonuses.
Many of our readers are trying new things.
Lane & Kate’s Rachel Pfeiffer demonstrates resourcefulness and a DIY spirit.
Think of it like a long and winding text exchange with a friend.
Plus a tip for getting more out of your Christmas sales.
It's about adding on and being more efficient with your opportunities.
Including all the actions you should take to maximize results this Christmas.
These wearable styles are infused with character.
But these bold, substantial creations will appeal to jewelry lovers of any gender.
Jessica Rossomme is intrigued by vintage finds, travel and building an interesting wardrobe.
It's not overly crowded and doesn't cost anything.
These are the feelings working for consumers in today's climate.
It takes time, effort and preparation.
Learning new technologies can be easier than you think.
Data is critical to managing a business, but the people are what make our industry special.
Styles that connect with clients' personalities are in high demand.
Cash is king, so clear out that old inventory by hook or by crook.
Plus gem-themed vinyl wall art.
That goes for your social media as well.
It requires more than point-and-shoot with your iPhone.
And that means thinking hard about a variety of factors. Here's what to consider.
Charlize Theron balanced small pieces with statement stunners at a recent screening.
Don't miss new tradeshow dates from JIS.
It's time to stop selling and start consulting, says Abe Sherman.
Plus an idea for creating personalized gift items overnight.
And don't miss the resources available for Small Business Saturday.
It's also a great time to cross-promote via coupons with a nearby business.
Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
But it wasn't a type of product they wanted to carry ... for good reason.
Sell what's aged so that you're lean and mean to open 2021.
It's like having a 'sugar mama' to bail you out.
Plus, blanket liability waivers — will they cover you in the era of COVID-19?
Here are a few scenarios that can help explain it.
He got into the jewelry business to buy a Jaguar.
Never fear: Innovative new strategies can help you make sales at a distance.
Speak to the world's most forgiving audience.
It's time for the jewelry industry to embrace change.
Plus a great reason to take a page out of the CSI handbook.
She was let go during the pandemic, but the retailer's new job posting seeks someone for half the pay.
This client wanted three engagement rings. The jeweler ordered champagne.
Every wrist has a wish, and we’re here to help you grant it.
And don't miss the collaboration between ANZA Gems and designer Leslie Paige.
Owner John Carter attributes success to hiring likable people.
And here's what they say they sold.
Yet some of you still see hope.
From grandkids to booze to getting their nails done, jewelry retailers sound off on what's making them happy.
Plus, how accessible is your website to people with disabilities?
One retailer demands the return of Gene The Jeweler.
And be sure to remind clients to plan ahead if they want a custom-designed gift for Christmas.
Virtual strategies and creative promotions can take the place of big parties this year.
Encourage your clients to add shine to their wrists.
It wasn't the tiara or the engagement ring.
And don't miss this new illustrated book from a Yugoslavian prince and gemologist.
Most of our readers seem to agree.
Plus see a research study of jewelry demand among U.S. consumers from the Silver Promotion Service.
Then continue that strategy in the future.
One or more of these three areas may be causing you to underperform.
Many say they need to touch the jewelry before they buy.
The trend didn't last long, but the customer relationship did.
Read these strategies from top retailers and experts across the jewelry industry.
Angelina Jolie's iconic appearance in them at the 81st Academy Awards continues to inspire.
Her Hearts On Fire collection debuted in 2019.
Lab-grown diamonds are that answer for many.
Don't miss these creative engagement and wedding ring designs.
An omni-channel business plan includes a large selection of loose diamonds.
And these were the brands and jewelry that sold best for them.
Including one reason not to talk about the 4 Cs.
Plus, what to do about the low-ballers showing up in your store.
Plus, don't miss the retailers COVID-19 crisis sales trainings by PGI.